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Marketing your Real Estate Business
Today I interviewed Rosalie Gordon from Planet Properties on a Facebook Live to talk about how they market their business on social media. We also talked about using email, and how important it is to protect data you collect from your clients and others...
7 ways to use EOFY to market your business
It’s only that start of May, so why would we even think about End of Financial Year (EOFY)? Well, if the start of this year is anything to go by, the next 6 – 7 weeks will creep up on you way too quickly! But also, by getting in now, you’ll start getting...
Social Media Nibbles E02: To Facebook, or not to Facebook?
Hello, and welcome to Social Media Nibbles. I'm Paula O'Sullivan, Social Media Strategist and head Possum at Possum Digital. In this episode I want to ask you the question, ‘To Facebook or not to Facebook?’ It seems that Facebook and Mark Zuckerberg are...
When is email spam not spam?
I’ve been on a mission lately – to take on spam. With GDPR around the corner, and controversy surrounding Facebook and use of personal data, you’d think that business owners and marketers would be aware of how they collect and use data from others in...
Growing your business with LinkedIn
With all the controversy surrounding Facebook recently, the one thing it has highlighted for many businesses, is not to put all of your marketing budgets and resources in just one platform. In this article we’ll look at 5 ways you can use LinkedIn to grow...
Social Media Nibbles E01: Big Marketing Changes are Coming. Are you Ready?
Hello and welcome to Social Media Nibbles, I'm your host Paula O'Sullivan, social media strategist and head possum at Possum Digital. Today in our very first episode we're going to have a look at what marketers need to know for when GDRP rolls out on May...
10 ways Australian businesses can be ready for GDPR
From May 25, the EU General Data Protection Regulation (GDPR) takes effect right across Europe. But how do the changes affect us here in Australia? Broadly, the key changes arising from the GDPR are around 2 central themes: Firstly, consent, and how...
Upcoming Facebook changes – what you need to know
Today I had a quick Facebook Live on some of the upcoming changes for Facebook Advertising and Facebook's Terms of Service, and what they will mean for Australian business, marketers, agencies and others in the digital marketing space. You can have a look...
Setting up a basic Facebook Advertising campaign
With over 15 million Australians using Facebook on a regular basis, chances are your target market is on this channel. And small businesses, just like yours, are taking advantage of the opportunity Facebook Advertising presents, with: Just under half of...
How can Tradies use Facebook to bring in new and existing customers back into their business
I had the pleasure of hanging with Stephanie Campanella of Tradies Get Online today. We had a quick Facebook Live. She asked me what tradies can do to draw new and existing clients into their business from Facebook....
Facebook Advertising audiences you can target
With Facebook announcing changes at the beginning of the year (just organic news feed changes, not Facebook Advertising), many Facebook page holders went into panic. How will these impact reach? How will engagement be effected? Will anyone see my content...
Do you have a plan for each social media channel?
Hands up if you have a marketing, or more specifically, a social media marketing strategy? If you do, well done! If you don’t, stop reading and go and get my 1 page template social media plan template. In your plan, you are likely to have identified what...
Regular versus Business Instagram
Instagram is the favoured social media platform for many visual based business across Australia. There are around 400 million monthly users on this platform so there are huge opportunities to get yourself know. And if you’re a business owner, Instagram is...
Accepting LinkedIn connections
LinkedIn is the best social network for professionals. In Australia it is a platform that is used mainly for connecting to colleagues and other work related matters (and for recruiters to head hunt for talent!). As a social media tool, LinkedIn is built...
Planning content with Buzzsumo
Social media content is a great way of communicating to and building relationships with your potential customers. One of the best ways to promote businesses of all sizes is through developing a strong content marketing strategy. The tool I love using when...
Using hashtags to grow your audience
Everyone wants more Twitter and Instagram followers. Whether you’re trying to grow your personal or business account, it can be challenging to grow your audience. Trying to stand out on an application that has over 600 million users is not an easy task at...
How Often Should You Email Your Database?
One of the strongest ways for companies to engage and to communicate with their customers is through email marketing. By using email, they can keep in touch with their clients and inform them about their services and new products. The use of email...
Using Twitter lists for your business
A great way to organise, recognise and interact with different segments of your audience is by using Twitter lists. If you follow more than a few hundred people on Twitter, you might want to categorise those you follow into more easily digestible chunks....
How to use Youtube to grow your website traffic
There are a lot of ways to get people to visit your site even if they haven’t heard of you yet. One way to increase your audience and to drive traffic is through the use of video (if you're not doing this already). Whether it is just a simple video blog,...
Using Google Analytics to understand website traffic
Google Analytics is one of the top and most powerful tools for monitoring and analysing traffic on your website. The metrics it provides, give you valuable insights into website visitation and also behaviour - ie, who is coming to your website and what...
Why post your blogs to social media more than once
So you own a business, and want to create some interest about what you do? Or perhaps you want to position yourself as a thought leader in your industry? Blogs are a simple and effective way to promote what you do in an education way. A simple definition...
Using LinkedIn ‘In Mail’ without annoying people
Having a lot of emails in your inbox is overwhelming but at the same time, it is a bit annoying. What to read and which is the most important? In Mail, LinkedIn's private messaging feature, is a way to communicate to your connections outside of regular...
Best time to post on social media by channel
Let's face it, social media has become so much a part of our lives, that we're constantly checking our phones for the latest update. It's also a quick way to connect with friends and loved ones and many SMEs across Australia use it to market their...
How social media can help your business
As it can be one of the most cost-effective ways to make your business and brand known, it is not surprising that SMEs in Australia are leveraging social media channels to build their businesses. Everyday, the number of Australians using Facebook,...
Using Facebook Messenger to nurture your social community
Have you considered using Facebook Messenger to connect with your customers? Instant messaging is available to anyone with a Facebook profile, and even better, with the app downloaded on their phone. Facebook messenger has been growing over the past years...
Curating social media content with Feedly
Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don't need to write everything from scratch. It is no secret that there is a lot of information on the internet...
Engaging with Social Influencers – a how to guide
When you first heard the term social influencers, what is the first thing that popped into your mind? Generally, an influencer is someone who has the power to change another person’s decision making skills by carrying influence over others. A social media...
Instagram stories can tell the story of your business
Instagram is fast becoming a favorite social marketing tool of brands and businesses, with Instagram Stories being used by big brands daily. Today where most people enjoy being visually stimulated, it makes this social network so powerful for almost any...