As it can be one of the most cost-effective ways to make your business and brand known, it is not surprising that SMEs in Australia are leveraging social media channels to build their businesses.
Everyday, the number of Australians using Facebook, Youtube, WordPress and Instagram increases significantly, creating more and more opportunities for SMEs to use the social media landscape to get in front of potential customers. Here are five advantages that social media, if done well, can offer you and your business:
Increase your business brand recognition
Where else could you open up your business to millions of people online? By creating social media profiles for your brand, you are opening up your doors for people to interact with your business through your content. With each post, you can slowly build your business’ reputation and invite a network of individuals and potential customers. Tested and proven–the more people who know about your brand, the better. And the more they get to know you, the more they will trust you and eventually buy from you.
Invite more inbound traffic
Just because you build a website, or even blog from time to time, doesn’t mean you’ll automatically generate traffic. And this is where social media can help.
Each time you create and post a blog on your website, you need to think of ways to promote your new content. By taking the link and posting it across your social media channels, you will increase the visibility of your content. Even better, if you put a small paid spend behind it (like using a boost on Facebook, or sponsored content on LinkedIn), you can attract a new audience to your content, and ultimately your business.
Be in front of your customers more often
More and more customers are taking to social media before ringing you. Being on top of your social media can help turn a complaint into a happy customer!
You can also use social media to get real time market intel. If you are making a decision on a new colour for an existing product, why not ask your community?
Add value to your customers long after the purchase
Once a customer has made a purchase, consider how you can keep them loyal through nurturing a relationship with the through social media. What content can you create that helps keep you front of mind in between purchases for your existing customers.
Make sure you also ask your customers for a review, so you can leverage their social media networks and extend your organic reach. We also know that while you can say how good you are, it is more meaningful coming from you happy customers.
Using social media platforms can reduce your overall marketing costs. Think about how much it costs to build a new website, or even spend money on an expensive email marketing platform. Setting up social media channels for your business is free.
But keep in mind, while use of social media platforms are generally free, there are still costs, like your own time, that need to be factored into your budget.
What value has social media marketing added to your business?