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Using a Facebook page template

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Do you own or manage a Facebook page? The during last week, you would have received an email from Facebook letting you know that they are changing the template of pages. Don’t worry, this is not spam, it is definitely legitimate. But as always, if you don’t want to click […]

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Is an Instagram business account right for you?

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With around 9 million Australians on Instagram, it’s highly likely that your target audience is using this platform. And if you have a visual based business, I would guess that you are already using Instagram to market your business (but there are lots of other business using it too!). So […]

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Have you used the LinkedIn QR code?

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LinkedIn is all about professional connections, whether they be clients, suppliers, business friends (or even real life friends) and those random people you meet at networking events, but never really keep in touch with – except for liking the occasional post. It can be a powerful tool for broadening your […]

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Social Media Nibbles E07: Picking an audience for your next Facebook Ad

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Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and head possum at Possum Digital. In this episode we’re going to be looking at how to choose an audience to target for your Facebook advertising.

Now during 2018, Facebook has undergone wholesale changes to its platform […]

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Top tips for LinkedIn Company Pages

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With organic reach being impacted for Facebook pages, many businesses are turning to LinkedIn Company Pages to build a community and market their business. If your target audience is on LinkedIn, then this could be a worthwhile channel for you.

Like any other marketing channel, you need to have a plan […]

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Are Facebook Lead Ads right for you?

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It seems that everywhere you turn, marketers are talking about leads, leads and more leads. It’s true, to grow your business you need to bring in new clients and so you need to attract leads in order to be able to convert them into paying customers. Social media, specifically Facebook […]

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Social Media Nibbles E06: Social media for Solopreneurs

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Paula O.: Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, Social Media Strategist, and Head Possum at Possum Digital. In this episode, we have another wonderful guest, Lisa Penson, business coach and Founder of Solopreneur Success. Lisa is passionate about helping her clients to have a life and […]

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Use one piece of content across multiple channels

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I am the first to admit that constantly creating content to feed your online marketing can be like walking through mud at times. And because we live in a society that has 24/7 access to information in the palm of our hands, it’s easy to think our efforts can be […]

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Facebook Ad funnel Strategy

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Since changes to Facebook’s news feed have impacted on the organic reach of a lot of pages, more and more publishers are turning to Facebook Advertising to supplement their current efforts. And if lead generation is part of the strategy, there will typically be a funnel of some sort involved.

Usually, […]

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Facebook Advertising changes July 2018

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Facebook have announced changes to some of the rules around custom audiences. They are also increasing transparency for users by allowing them to see the ads from Advertisers whether or not they are shown to them. In this Facebook live, I talk about how these changes will impact advertisers, what […]

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Social Media Nibbles E05: Should you use Facebook groups?

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Paula:                    Hello! And welcome to Social Media Nibbles. I’m Paula O’Sullivan , Social Media Strategist and head possum at Possum Digital. In this episode we have a very special guest: the wonderful Kate Toon. An award winning SEO copywriter and SEO consultant with almost two decades of experience in all […]

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Using reviews to grow your business

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If you’re in business, you’ll know how important it is to toot your own horn to your potential customers. If you don’t say how brilliant you are at what you do, then who will? The short answers is – your customers! So let’s look at why reviews matter, and how […]

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Will Facebook groups replace membership websites?

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On 20 June 2018 Facebook announced that it will trial the ability for Facebook group admins to charge a subscription fee for their groups. A small scale trial will help Facebook determine if this is a viable way for Facebook group admins to make money out of their groups, especially […]

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How to review your social media channels

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Social media marketing is never a set and forget marketing channel. If you’ve created a Facebook page, Twitter account or Instagram profile, you still need to regularly review how each channel is performing and make tweaks or changes to your activity.

One huge lesson we all got from the major changes […]

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Social Media Nibbles E04: Using social media to improve your sales

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Paula O’Sullivan:               Hello, and welcome to Social Media Nibbles. I’m Paula O’Sullivan, Social Media Strategist and Head Possum at Possum Digital. In this episode, we have a very special guest, my good friend Abbie White from Sales Redefined. She is ridiculously passionate about helping businesses to authentically increase their sales […]

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Social media image sizes

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If you are setting up, or refreshing your social media channels, it’s important to have the right size images. Below are the five main social media channels and the images sizes you need for each one. In this post we cover the main profile images for Facebook, Twitter, Instagram, LinkedIn […]

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Dealing with unsolicited private messages on Facebook

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More and more I find myself on the receiving end of unsolicited private messages on Facebook (and even on LinkedIn!). This seems to be an increasing trend, and can be highly intrusive. In this Facebook live, I talk about how to deal with these messages, and how to set boundaries […]

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Is social proof on LinkedIn useful?

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Anyone who is a social media marketer talks about the need for social proof in your social media channels. Essentially, it’s one thing to tell your potential customers how great you are, but it always sounds better coming from someone else.

Traditionally, we’d be getting testimonials (either written, spoken or on […]

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Repurposing your content across your social media

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This morning, I did a Facebook live on one of the most asked questions I get in relation to producing content for social media: “So HOW much content do I need to actually produce to be effect?” The short answer is that you don’t need to produce a lot of […]

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Should you use Facebook Groups?

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When business think of marketing on Facebook, they usually think of creating a Facebook page, posting content, and possibly doing some advertising. There is another tool within Facebook that you may want to have a look at to see if it could help you market your business – Facebook Groups.

With […]

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Social Media Channel Plan

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Yesterday, I did a Facebook Live on the 4 elements you need to think about for any social media channel you use to market your business. Like any strategy, being super clear on why you are using something and knowing how it will add value to your business, will help […]

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Setting up Facebook Business Manager

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Do you use Facebook to market your business? It’s likely that you have a business page, ad account (even if you just boost posts) and a pixel. And if you waste time moving from page, to ad account and back to page again, then I highly recommend use Facebook Business […]

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Social Media Nibbles E03: Social Media Content Made Easy

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Hello, and welcome to Social Media Nibbles. I’m Paula O’Sullivan, Social Media Strategist and Head Possum at Possum Digital. In this episode, I’m going to give you my five best tips and tricks for curating content for your online community.

If you use social media marketing, or really any other online […]

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What metrics should I be looking at?

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What metrics should I be looking at?

One of the most popular questions I get asked is “So how do I know if social media is working for me?”. The obvious answer is in the increased sales and customers coming your way, but there are other metrics that can help you […]

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Marketing your Real Estate Business

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Today I interviewed Rosalie Gordon from Planet Properties on a Facebook Live to talk about how they market their business on social media. We also talked about using email, and how important it is to protect data you collect from your clients and others who sign up to receive marketing […]

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7 ways to use EOFY to market your business

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It’s only that start of May, so why would we even think about End of Financial Year (EOFY)? Well, if the start of this year is anything to go by, the next 6 – 7 weeks will creep up on you way too quickly! But also, by getting in now, […]

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Social Media Nibbles E02: To Facebook, or not to Facebook?

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Hello, and welcome to Social Media Nibbles. I’m Paula O’Sullivan, Social Media Strategist and head Possum at Possum Digital. In this episode I want to ask you the question, ‘To Facebook or not to Facebook?’

It seems that Facebook and Mark Zuckerberg are regularly not far from the news headlines, and […]

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When is email spam not spam?

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I’ve been on a mission lately – to take on spam. With GDPR around the corner, and controversy surrounding Facebook and use of personal data, you’d think that business owners and marketers would be aware of how they collect and use data from others in their network. But unfortunately (either […]