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Planning content with Buzzsumo
Social media content is a great way of communicating to and building relationships with your potential customers. One of the best ways to promote businesses of all sizes is through developing a strong content marketing strategy. The tool I love using when it comes to...
Accepting LinkedIn connections
LinkedIn is the best social network for professionals. In Australia it is a platform that is used mainly for connecting to colleagues and other work related matters (and for recruiters to head hunt for talent!). As a social media tool, LinkedIn is built around making...
Branding consistency for social media
Consumers always purchase products from the brand that they know and trust. This means that as a business owner, you need to interact well with your customers and by doing this; your customers will identify you, primarily through consistent branding. When consumers...
Marketing is more than Facebook
Last week, while Facebook faced a worldwide outage, many businesses were left in a panic about how the incident would impact them in the short term. Not to mention many social media users took to other platforms like Twitter to find out what was going on. So what can...
Why you should use video for your Facebook cover
When was the last time you looked at, or changed up your Facebook cover photo. Your Facebook page cover photo is an important piece of real estate, and can help promote your organisation. In the last Sensis Social media report (in 2018), they noted that “64 per cent...
Using LinkedIn ‘In Mail’ without annoying people
Having a lot of emails in your inbox is overwhelming but at the same time, it is a bit annoying. What to read and which is the most important? In Mail, LinkedIn’s private messaging feature, is a way to communicate to your connections outside of regular email. But like...
Why post your blogs to social media more than once
So you own a business, and want to create some interest about what you do? Or perhaps you want to position yourself as a thought leader in your industry? Blogs are a simple and effective way to promote what you do in an education way. A simple definition of blog is...
What social media channel is best for your business?
We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even...
Curating social media content with Feedly
Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to...
Top 10 tips for using Facebook Live
There isn’t a day goes by where someone is doing a Facebook Live. Many enjoy this Facebook feature to share special moments or give you an insight into someone’s life or business. It has been beneficial not only to ordinary users but also for broadcasting real time...
Why the 80/20 rule matters
You may have heard the concept of the 80/20 rule or the Pareto principle. It states that for many events, 80% of the effects come from the 20% of causes. But what is 80/20 rule when it comes to social media and why is it important? In social media, the...
Optimising your LinkedIn Profile for Success
Do you have a LinkedIn profile? If you’re a business professional, chances are you’re on LinkedIn. It’s the perfect platform for meeting new business connections, link up with people in complimentary industries and share knowledge with those inside your own. And as of...
A Business of One Should Still do Marketing
We hear, especially from Solopreneurs and small businesses, time and time again "Why should my business use social media?" The answer is surprisingly simple – Because it Works. Australians love social media, with 65% of Australians using social media and...
Do hashtags still matter?
One of the most asked questions I get is “what is the point of hashtags and how do I use them?” To start with the first question, hashtags are useful (depending on the platform) in categorising content and making it easier for people to search for certain...
Getting verified on Twitter
Do you have a Twitter account with a decent following? Do you use Twitter to build awareness around you and your brand (even if you are the brand)? If you answered yes to any of these then you may want to think about getting your Twitter account verified....
Why Instagram is good for visual based businesses
If you are a photographer, a florist, or own a food based business, chances are you are on Instagram. For visual based businesses like your, is Instagram the right platform for you? The short answer is yes! Australia alone has 5 million active users on...
Optimising your videos for Youtube
Did you know that every minute on Youtube there are 2.7 million video views, 400 hours of video uploaded, 139,000 hours of video watched, 92,000 Youtube searches and 700 tweets linking to Youtube? And that after Google, Youtube is the second most used...
Which social media platform do I post update on?
With so many social media channels consuming our everyday lives, it’s sometimes a little hard to know which one to use for which occasion. The picture below gives a fun and succinct way to determining the social media platform where it is most appropriate...
Using a lead magnet to grow your email database
A lead magnet is an incentive like a free piece of content or a discount, that marketers offer to potential customers in exchange for their information such as email address or or phone number. If you are serious about growing a decent sized email...
Creating a Content Calendar for your Social Media
Keeping your audience engaged, and with relevant content, is one the most important facets of your social media strategy. But how do you find good content and not only that; how do you organise it and deliver it you your audience without repeating...
Writing a blog? Remember, one idea is always enough.
This idea is not the end it’s only the beginning. You’ve probably heard this before but have you heard it in the context of blog writing? You might be tempted to cram all your ideas into one blog, to amaze you reader with your knowledge but in reality a...
Why your LinkedIn profile picture matters
Are you on LinkedIn? LinkedIn is the perfect platform for networking online. You can meet new business connections, link up with people in complimentary industries and share knowledge with those inside your own. You can also ask questions, get head...
Social media content: How do you keep it flowing?
What do I say? (a.k.a I need help with content!) If there is one theme from businesses I hear time and time again when it comes to social media is “Yes I do know I need to use it but I don’t know what to say”. They have a Facebook page, and maybe a...
Social Media Nibble E08: Getting started with your own Facebook chatbot
Paula O.: Hello and welcome to Social Media Nibbles. I'm Paula O'Sullivan, social media strategist and Head Possum at Possum Digital. In this episode, I get to totally geek out with our very special guest Elly Hurley from Nudge Marketing. Elly is the...
Using a Facebook page template
Do you own or manage a Facebook page? The during last week, you would have received an email from Facebook letting you know that they are changing the template of pages. Don’t worry, this is not spam, it is definitely legitimate. But as always, if you...
Is an Instagram business account right for you?
With around 9 million Australians on Instagram, it’s highly likely that your target audience is using this platform. And if you have a visual based business, I would guess that you are already using Instagram to market your business (but there are lots of...
Have you used the LinkedIn QR code?
LinkedIn is all about professional connections, whether they be clients, suppliers, business friends (or even real life friends) and those random people you meet at networking events, but never really keep in touch with – except for liking the occasional...
Social Media Nibbles E07: Picking an audience for your next Facebook Ad
Hello and welcome to Social Media Nibbles. I'm Paula O'Sullivan, social media strategist and head possum at Possum Digital. In this episode we're going to be looking at how to choose an audience to target for your Facebook advertising. Now during 2018,...