Hands up if you have a marketing, or more specifically, a social media marketing strategy? If you do, well done! If you don’t, stop reading and go and get my 1 page template social media plan template.

In your plan, you are likely to have identified what channels you are going to use to promote your business (hopefully through building a community and sharing valuable content). And if you are going to be using more than one social media channel (or platform) to market your business, then I always recommend creating a mini plan for each one.

Creating a mini plan for each channel is really easy. Get a blank piece of paper, and some different coloured pens (if that takes your fancy!) and start writing.

How to create your social media channel plan

Step 1: Purpose

Putting it simply, this is the WHY. What is the value that this channel brings to your business?

For example: “I will use my LinkedIn profile to build my credibility as an expert in [your industry]”

Step 2: Objectives

Here you will look at no more than 3 specific goals for your channels. These goals should be SMART (Specific Measurable Achievable Relevant and Time Limited) and relate to your business goals.

For example: “I will ask for 3 recommendations on my LinkedIn profile each week for the next 3 months. This will help build social proof and credibility for my business.”

Step 3: Audience

Who will you be talking to through this social media channel? Who your audience is for your Facebook page may be different to who you will be speaking to through Twitter or your LinkedIn profile.

Make sure you are specific as possible – you can’t target all SMEs in Australia, but you can target SMEs owners aged 35 – 50 in Sydney who are B2C focussed.

Step 4: Tactics

What are the actions will you do each day, and each week to reach your goals? Tactics are actions that are in line with your strategy, and will help you achieve your goals.

Examples of tactics include:

  • Posting 3 times a week
  • Using specific hashtags
  • Boost a post
  • Like and share posts of others

And that’s it! I’d love to hear how your planning is going. Did you find this exercise hard? Did it help you get clarity on what you’re doing? Did you remove or add and social media channels to your marketing mix?