How Often Should You Email Your Database?

One of the strongest ways for companies to engage and to communicate with their customers is through email marketing. By using email, they can keep in touch with their clients and inform them about their services and new products. The use of email marketing can amplify a businesses’ marketing strategy through nurturing existing contacts.

So how often do you need to send out your emails to your clients?

Based on Australian research, one possible reason why customers unsubscribe is because you send too many emails with not enough valuable content. Some people consider these emails as spam. Companies should be careful in sending emails to avoid their accounts from being reported. In Australia, there are strict rules that need to be followed to comply with the Australian spam laws. The following are the three simple steps that will help you do responsible email marketing and abide with Australia’s legislation.

1. Make sure that you ask for the person’s consent before you send this type of marketing. This is mostly done through Opt-in mailing lists.
2. In any email marketing, you should always remember to identify the organisation which is responsible for the sent emails.
3. The customers must have an option to unsubscribe with the emails sent to them.

Although there is really no hard and fast rule on how many times you should email your database because it depends on what you are trying to accomplish, you should always err on the side of caution. Regarding on how often you should send emails, there are some guidelines that you can follow in order to make sure that you’re still on track when it comes to updating your database.

• Send email a minimum of once per month. If you blog once a month, or have monthly offers for your customers, this is the perfect frequency for you. Make sure you commit to once a month, and no less, as you still want to remain front of mind for your database
• Send email a maximum of once per week. We recommend sending emails a maximum of once per week, unless you have breaking news or something urgent or compelling to say. When you send out emails in a daily manner, your customers will simply unsubscribe you or even report the emails as spam.

Clearly, there is really no perfect answer on how often you need to email your database. But one thing is for sure, whether how many times you send out, daily, weekly, or monthly, you have to remember that the content is the key to make your email marketing strategy effective. Always make it a point that your email provides quality, valuable content.