Social media content is a great way of communicating to and building relationships with your potential customers. One of the best ways to promote businesses of all sizes is through developing a strong content marketing strategy. The tool I love using when it comes to planning content is Buzzsumo.

However, you can’t simply fill in a website with all and any content that comes to mind and then expect it to bring potential clients. You need to have relevant content that will appeal to your target audience and will answer their questions. But what tool can help you in doing this? Buzzsumo is a great tool to find out what content performs best. This tool allows a user to find out what the content is popular by website or by topic.

With the use of Buzzsumo, it can help you identify key influencers based on keywords. But what can Buzzsumo do in your business?

  • Buzzsumo allows you to identify which content is being shared the most and who shared it which is important. Thus, this gives you the details on who is the influencer and knowing who has the public’s trust and attention can give you the understanding on who you can follow for inspiration.
  • Buzzsumo can provide you keyword alerts so you will be notified when content is posted or updated. Keeping up to date with trending content, and then sharing it across your own social platforms, can help increase reach into new audiences.
  • Buzzsumo can give you an analysis on how your competitor is doing. Knowing and understanding what your competitors can do and what is working and what is not working for them can help inform what you do. This will give you insights on what works best for you and it will help you to avoid things that are not effective.

Writing content is a tough task and no matter how we allot a certain time to gather and think of new ideas, we rarely devote enough time to curating and creating good content. Buzzsumo, to my mind, has proven to be an effective tool when it comes to improving your content marketing strategy. Just always remember in using any kind of tool or system just like Buzzsumo will depend on what you want to achieve and where are you in terms of your own content marketing.

If you want help getting more out of your social media marketing, please download our free step by step guide today!