Can’t see the forest for the trees?


Possum Digital is the creation of its founder, Paula O’Sullivan. With over 10 years communications experience in Government and the community space, Paula brings a highly analytical and strategic mind to the digital environment. To find out more about Paula, take a look at her LinkedIn profile.

Today more and more people are sharing information, posting photos and connecting right across the internet. In fact the human brain is hardwired to collect and streamline data, which explains why we post photos of our cat, check-in at the airport and post updates about our kids.

Each digital channel taps into the way we pick up and retain information. Some of us are auditory learners (think Twitter, Facebook and Linkedin) while others are visual learners (think videos and images for YouTube, Instagram and Pinterest). So what channel is right for your business?

How can we help you?

Step One

We meet with you to find out about your business, learn who your ideal customer is and what you want to get out of your digital marketing.

Step Two

With the information gained from our initial consultation, we develop a strategy and action plan to build your online presence.

Step Three

We implement the plan with you and provide you with reporting and analysis of your digital marketing activities so you can see the return for
your investment.

Want to chat with Paula – you can book in a 15min consult here.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one most adaptable to change” (Charles Darwin)

Are you one of the many businesses who waste precious time and money on your digital and social media marketing?
At Possum Digital, we know what works and what doesn’t. We help our clients build a digital and social media presence that delivers TRAFFIC, creates LEADS, and enables you to CONVERT.

Inspired by the possum’s casually relentless adaptability, allowing it to survive in abacus market and thrive in a range of otherwise uninhabitable situations, we stay ahead through being nimble, creative and open to change.

Be Adaptable. Be Resourceful. Be an Opportunist. Thrive on Change. Be Mindful. Be Possum.