If you are a photographer, a florist, or own a food based business, chances are you are on Instagram. For visual based businesses like your, is Instagram the right platform for you?
The short answer is yes!
Australia alone has 5 million active users on this platform. Australians, most specially women are fond of instragramming for random purposes. Some are consuming this for entertainment, education and now, even for businesses.
It enhances customers’ experience more nowadays as it has been considered as photo and video centric allowing people to share images and videos, record stories and go live.
Instagram for Business
Users are instagramming today, not only just for fun. What better way to tell the story of you business than through inspiring images?
In Australia, 31% of businesses are using this social network to market their business.
And if you started off with a personal account for your business and want to change to a business account, this is relatively easy; and using a business account will allow you to get access to analytics and insights. What you need to do is connect your business Facebook page by following the in-app prompts from “Switch to Business Profile” button found in Settings.
Once created, you can optimise your profile by changing it to your business name (if you haven’t already), username, profile photo and other details. Add as well adding your website and a short biography to let your followers know basic info about your brand.
Why Instagram is perfect for visual based businesses?
Navigating Instagram app is very easy once you’ve started to engage with it. As this platform is only about sharing images and video, there are few things that you need to do.
It’s also be easy for followers to show interest in you through liking, commenting and reposting.
Ability to add great content
As they say ‘images tell the story in a thousand words’ you can use your imagination to create stunning images and video to tell the story that word alone can not. It will instantly be displayed in the news feed and people following can see it. Too, making sure you add in an enticing description/caption with appropriate hashtags can amplify the reach of your content.
Grow your community through interacting
Just as followers can interact with your content, you should also interact with content from others, especially influencers in your industry. There are several options to do it:
- Liking – this is the simplest way. Double-tapping the photo or tapping the heart button under the post means ‘Like’. It’s the easiest to do, but if you really want to boost your visibility, move to the next option.
- Commenting – Posting comments and reply to images can be done by hitting the button next to like button, type the comment and send. Even better if you can tag in the account name of the image you are commenting on.
- Mention – @ can be use to tag the other users on comments and posts. This will allow the specific person to get notified and can help you get noticed by more people. Just don’t spam
- Direct message – Instagram Direct is sending private message, photo and video to other people. This is one good way for you to answer client’s inquiries, questions, suggestions and allows you to take private what you don’t want on your public page.
Instagram has been helping many businesses to grow through posting images and videos that tell the story of their business. As many people prefer visual content, this platform has the potential to increase your visibility online and drive more business for you!