November 2018

Optimising your LinkedIn Profile for Success

By |November 5th, 2018|

Do you have a LinkedIn profile? If you’re a business professional, chances are you’re on LinkedIn. It’s the perfect platform for meeting new business connections, link up with people in complimentary industries and share knowledge with those inside your own. And as of Oct 2018 there are almost 4.5 million active daily users on LinkedIn […]

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October 2018

A Business of One Should Still do Marketing

By |October 29th, 2018|

We hear, especially from Solopreneurs and small businesses, time and time again “Why should my business use social media?” The answer is surprisingly simple – Because it Works.

Australians love social media, with 65% of Australians using social media and 95% of those using Facebook it is an excellent way to access your audience who spend […]

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Do hashtags still matter?

By |October 22nd, 2018|

One of the most asked questions I get is “what is the point of hashtags and how do I use them?” To start with the first question, hashtags are useful (depending on the platform) in categorising content and making it easier for people to search for certain topics. They can help you follow live events, […]

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Getting verified on Twitter

By |October 15th, 2018|

Do you have a Twitter account with a decent following? Do you use Twitter to build awareness around you and your brand (even if you are the brand)? If you answered yes to any of these then you may want to think about getting your Twitter account verified.

The main benefit is that blue verified […]

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Why Instagram is good for visual based businesses

By |October 8th, 2018|

If you are a photographer, a florist, or own a food based business, chances are you are on Instagram. For visual based businesses like your, is Instagram the right platform for you?

The short answer is yes!

Australia alone has 5 million active users on this platform. Australians, most specially women are fond of instragramming for random […]

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Optimising your videos for Youtube

By |October 1st, 2018|

Did you know that every minute on Youtube there are 2.7 million video views, 400 hours of video uploaded, 139,000 hours of video watched, 92,000 Youtube searches and 700 tweets linking to Youtube? And that after Google, Youtube is the second most used search engine in the world.

Video is a powerful way to connect with […]

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September 2018

Which social media platform do I post update on?

By |September 24th, 2018|

With so many social media channels consuming our everyday lives, it’s sometimes a little hard to know which one to use for which occasion. The picture below gives a fun and succinct way to determining the social media platform where it is most appropriate place to be telling your followers what you’re up to – especially outside […]

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Creating a Content Calendar for your Social Media

By |September 10th, 2018|

Keeping your audience engaged, and with relevant content, is one the most important facets of your social media strategy. But how do you find good content and not only that; how do you organise it and deliver it you your audience without repeating yourself, your message, or tying yourself in a knot of dis-organisation. The […]

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August 2018

Why your LinkedIn profile picture matters

By |August 27th, 2018|

Are you on LinkedIn?
LinkedIn is the perfect platform for networking online. You can meet new business connections, link up with people in complimentary industries and share knowledge with those inside your own. You can also ask questions, get head hunted, look for jobs and even hire staff.

So how you represent yourself on LinkedIn is crucial to […]

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Social media content: How do you keep it flowing?

By |August 20th, 2018|

What do I say? (a.k.a I need help with content!)
If there is one theme from businesses I hear time and time again when it comes to social media is “Yes I do know I need to use it but I don’t know what to say”. They have a Facebook page, and maybe a Twitter account, and […]

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