We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune […]
By Paula O'sullivan|2018-11-27T07:18:13+00:00November 26th, 2018|
Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to be successful in content curation, it is […]
By Paula O'sullivan|2018-11-18T05:34:21+00:00November 19th, 2018|
There isn’t a day goes by where someone is doing a Facebook Live. Many enjoy this Facebook feature to share special moments or give you an insight into someone’s life or business. It has been beneficial not only to ordinary users but also for broadcasting real time events.
However, to make the most of Facebook […]
By Paula O'sullivan|2018-11-16T23:47:06+00:00November 12th, 2018|
You may have heard the concept of the 80/20 rule or the Pareto principle. It states that for many events, 80% of the effects come from the 20% of causes. But what is 80/20 rule when it comes to social media and why is it important?
In social media, the 80/20 rule states that 80% leads […]
By Paula O'sullivan|2018-10-28T06:47:59+00:00October 29th, 2018|
We hear, especially from Solopreneurs and small businesses, time and time again “Why should my business use social media?” The answer is surprisingly simple – Because it Works.
Australians love social media, with 65% of Australians using social media and 95% of those using Facebook it is an excellent way to access your audience who spend […]
By Paula O'sullivan|2018-10-16T22:42:30+00:00October 15th, 2018|
Do you have a Twitter account with a decent following? Do you use Twitter to build awareness around you and your brand (even if you are the brand)? If you answered yes to any of these then you may want to think about getting your Twitter account verified.
The main benefit is that blue verified […]
By Paula O'sullivan|2018-10-11T20:50:04+00:00October 8th, 2018|
If you are a photographer, a florist, or own a food based business, chances are you are on Instagram. For visual based businesses like your, is Instagram the right platform for you?
The short answer is yes!
Australia alone has 5 million active users on this platform. Australians, most specially women are fond of instragramming for random […]
By Paula O'sullivan|2018-10-01T10:16:37+00:00October 1st, 2018|
Did you know that every minute on Youtube there are 2.7 million video views, 400 hours of video uploaded, 139,000 hours of video watched, 92,000 Youtube searches and 700 tweets linking to Youtube? And that after Google, Youtube is the second most used search engine in the world.
Video is a powerful way to connect with […]