August 2018

Using a Facebook page template

By |August 13th, 2018|

Do you own or manage a Facebook page? The during last week, you would have received an email from Facebook letting you know that they are changing the template of pages. Don’t worry, this is not spam, it is definitely legitimate. But as always, if you don’t want to click on the link in the […]

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Is an Instagram business account right for you?

By |August 6th, 2018|

With around 9 million Australians on Instagram, it’s highly likely that your target audience is using this platform. And if you have a visual based business, I would guess that you are already using Instagram to market your business (but there are lots of other business using it too!). So have you changed your account […]

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July 2018

Have you used the LinkedIn QR code?

By |July 30th, 2018|

LinkedIn is all about professional connections, whether they be clients, suppliers, business friends (or even real life friends) and those random people you meet at networking events, but never really keep in touch with – except for liking the occasional post. It can be a powerful tool for broadening your business circle, but it can […]

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Social Media Nibbles E07: Picking an audience for your next Facebook Ad

By |July 24th, 2018|

Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and head possum at Possum Digital. In this episode we’re going to be looking at how to choose an audience to target for your Facebook advertising.

Now during 2018, Facebook has undergone wholesale changes to its platform including the Ads Manager. We […]

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Top tips for LinkedIn Company Pages

By |July 23rd, 2018|

With organic reach being impacted for Facebook pages, many businesses are turning to LinkedIn Company Pages to build a community and market their business. If your target audience is on LinkedIn, then this could be a worthwhile channel for you.

Like any other marketing channel, you need to have a plan for how you will use […]

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Are Facebook Lead Ads right for you?

By |July 16th, 2018|

It seems that everywhere you turn, marketers are talking about leads, leads and more leads. It’s true, to grow your business you need to bring in new clients and so you need to attract leads in order to be able to convert them into paying customers. Social media, specifically Facebook Lead Ads, is an excellent […]

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Facebook Ad funnel Strategy

By |July 2nd, 2018|

Since changes to Facebook’s news feed have impacted on the organic reach of a lot of pages, more and more publishers are turning to Facebook Advertising to supplement their current efforts. And if lead generation is part of the strategy, there will typically be a funnel of some sort involved.

Usually, this funnel would involve created […]

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June 2018

Social Media Nibbles E05: Should you use Facebook groups?

By |June 26th, 2018|

Paula:                    Hello! And welcome to Social Media Nibbles. I’m Paula O’Sullivan , Social Media Strategist and head possum at Possum Digital. In this episode we have a very special guest: the wonderful Kate Toon. An award winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. […]

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Using reviews to grow your business

By |June 25th, 2018|

If you’re in business, you’ll know how important it is to toot your own horn to your potential customers. If you don’t say how brilliant you are at what you do, then who will? The short answers is – your customers! So let’s look at why reviews matter, and how you can use them to […]

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How to review your social media channels

By |June 18th, 2018|

Social media marketing is never a set and forget marketing channel. If you’ve created a Facebook page, Twitter account or Instagram profile, you still need to regularly review how each channel is performing and make tweaks or changes to your activity.

One huge lesson we all got from the major changes to Facebook’s newsfeed algorithm is […]

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