March 2019

Marketing is more than Facebook

By |March 18th, 2019|

Last week, while Facebook faced a worldwide outage, many businesses were left in a panic about how the incident would impact them in the short term. Not to mention many social media users took to other platforms like Twitter to find out what was going on.
So what can we learn from this incident? Here are […]

Comments Off on Marketing is more than Facebook

February 2019

Why you should use video for your Facebook cover

By |February 19th, 2019|

When was the last time you looked at, or changed up your Facebook cover photo. Your Facebook page cover photo is an important piece of real estate, and can help promote your organisation.

In the last Sensis Social media report (in 2018), they noted that “64 per cent of consumers are more likely to trust a […]

Comments Off on Why you should use video for your Facebook cover

December 2018

Why post your blogs to social media more than once

By |December 10th, 2018|

So you own a business, and want to create some interest about what you do? Or perhaps you want to position yourself as a thought leader in your industry? Blogs are a simple and effective way to promote what you do in an education way.

A simple definition of blog is that it is a […]

Comments Off on Why post your blogs to social media more than once

What social media channel is best for your business?

By |December 3rd, 2018|

We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune […]

Comments Off on What social media channel is best for your business?

November 2018

Curating social media content with Feedly

By |November 26th, 2018|

Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to be successful in content curation, it is […]

Comments Off on Curating social media content with Feedly

Top 10 tips for using Facebook Live

By |November 19th, 2018|

There isn’t a day goes by where someone is doing a Facebook Live. Many enjoy this Facebook feature to share special moments or give you an insight into someone’s life or business. It has been beneficial not only to ordinary users but also for broadcasting real time events.

However, to make the most of Facebook […]

Comments Off on Top 10 tips for using Facebook Live

Why the 80/20 rule matters

By |November 12th, 2018|

You may have heard the concept of the 80/20 rule or the Pareto principle. It states that for many events, 80% of the effects come from the 20% of causes. But what is 80/20 rule when it comes to social media and why is it important?

In social media, the 80/20 rule states that 80% leads […]

Comments Off on Why the 80/20 rule matters

Optimising your LinkedIn Profile for Success

By |November 5th, 2018|

Do you have a LinkedIn profile? If you’re a business professional, chances are you’re on LinkedIn. It’s the perfect platform for meeting new business connections, link up with people in complimentary industries and share knowledge with those inside your own. And as of Oct 2018 there are almost 4.5 million active daily users on LinkedIn […]

Comments Off on Optimising your LinkedIn Profile for Success

October 2018

A Business of One Should Still do Marketing

By |October 29th, 2018|

We hear, especially from Solopreneurs and small businesses, time and time again “Why should my business use social media?” The answer is surprisingly simple – Because it Works.

Australians love social media, with 65% of Australians using social media and 95% of those using Facebook it is an excellent way to access your audience who spend […]

Comments Off on A Business of One Should Still do Marketing

Do hashtags still matter?

By |October 22nd, 2018|

One of the most asked questions I get is “what is the point of hashtags and how do I use them?” To start with the first question, hashtags are useful (depending on the platform) in categorising content and making it easier for people to search for certain topics. They can help you follow live events, […]

Comments Off on Do hashtags still matter?