Do you own or manage a Facebook page? The during last week, you would have received an email from Facebook letting you know that they are changing the template of pages. Don’t worry, this is not spam, it is definitely legitimate. But as always, if you don’t want to click on the link in the […]
By Paula O'sullivan|2018-08-09T22:41:33+00:00August 6th, 2018|
With around 9 million Australians on Instagram, it’s highly likely that your target audience is using this platform. And if you have a visual based business, I would guess that you are already using Instagram to market your business (but there are lots of other business using it too!). So have you changed your account […]
By Paula O'sullivan|2018-07-24T23:28:45+00:00July 24th, 2018|
Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and head possum at Possum Digital. In this episode we’re going to be looking at how to choose an audience to target for your Facebook advertising.
Now during 2018, Facebook has undergone wholesale changes to its platform including the Ads Manager. We […]
By Paula O'sullivan|2018-07-17T23:53:15+00:00July 16th, 2018|
It seems that everywhere you turn, marketers are talking about leads, leads and more leads. It’s true, to grow your business you need to bring in new clients and so you need to attract leads in order to be able to convert them into paying customers. Social media, specifically Facebook Lead Ads, is an excellent […]
By Paula O'sullivan|2018-07-02T08:41:59+00:00July 2nd, 2018|
Since changes to Facebook’s news feed have impacted on the organic reach of a lot of pages, more and more publishers are turning to Facebook Advertising to supplement their current efforts. And if lead generation is part of the strategy, there will typically be a funnel of some sort involved.
Usually, this funnel would involve created […]
By Paula O'sullivan|2018-06-26T21:12:02+00:00June 26th, 2018|
Paula: Hello! And welcome to Social Media Nibbles. I’m Paula O’Sullivan , Social Media Strategist and head possum at Possum Digital. In this episode we have a very special guest: the wonderful Kate Toon. An award winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. […]
By Paula O'sullivan|2018-07-02T08:54:05+00:00June 25th, 2018|
If you’re in business, you’ll know how important it is to toot your own horn to your potential customers. If you don’t say how brilliant you are at what you do, then who will? The short answers is – your customers! So let’s look at why reviews matter, and how you can use them to […]
By Paula O'sullivan|2018-06-11T09:33:12+00:00June 18th, 2018|
Social media marketing is never a set and forget marketing channel. If you’ve created a Facebook page, Twitter account or Instagram profile, you still need to regularly review how each channel is performing and make tweaks or changes to your activity.
One huge lesson we all got from the major changes to Facebook’s newsfeed algorithm is […]