December 2018

Why post your blogs to social media more than once

By |December 10th, 2018|

So you own a business, and want to create some interest about what you do? Or perhaps you want to position yourself as a thought leader in your industry? Blogs are a simple and effective way to promote what you do in an education way.

A simple definition of blog is that it is a […]

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What social media channel is best for your business?

By |December 3rd, 2018|

We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune […]

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November 2018

Curating social media content with Feedly

By |November 26th, 2018|

Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to be successful in content curation, it is […]

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Top 10 tips for using Facebook Live

By |November 19th, 2018|

There isn’t a day goes by where someone is doing a Facebook Live. Many enjoy this Facebook feature to share special moments or give you an insight into someone’s life or business. It has been beneficial not only to ordinary users but also for broadcasting real time events.

However, to make the most of Facebook […]

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Why the 80/20 rule matters

By |November 12th, 2018|

You may have heard the concept of the 80/20 rule or the Pareto principle. It states that for many events, 80% of the effects come from the 20% of causes. But what is 80/20 rule when it comes to social media and why is it important?

In social media, the 80/20 rule states that 80% leads […]

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Optimising your LinkedIn Profile for Success

By |November 5th, 2018|

Do you have a LinkedIn profile? If you’re a business professional, chances are you’re on LinkedIn. It’s the perfect platform for meeting new business connections, link up with people in complimentary industries and share knowledge with those inside your own. And as of Oct 2018 there are almost 4.5 million active daily users on LinkedIn […]

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October 2018

Do hashtags still matter?

By |October 22nd, 2018|

One of the most asked questions I get is “what is the point of hashtags and how do I use them?” To start with the first question, hashtags are useful (depending on the platform) in categorising content and making it easier for people to search for certain topics. They can help you follow live events, […]

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Getting verified on Twitter

By |October 15th, 2018|

Do you have a Twitter account with a decent following? Do you use Twitter to build awareness around you and your brand (even if you are the brand)? If you answered yes to any of these then you may want to think about getting your Twitter account verified.

The main benefit is that blue verified […]

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Why Instagram is good for visual based businesses

By |October 8th, 2018|

If you are a photographer, a florist, or own a food based business, chances are you are on Instagram. For visual based businesses like your, is Instagram the right platform for you?

The short answer is yes!

Australia alone has 5 million active users on this platform. Australians, most specially women are fond of instragramming for random […]

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Optimising your videos for Youtube

By |October 1st, 2018|

Did you know that every minute on Youtube there are 2.7 million video views, 400 hours of video uploaded, 139,000 hours of video watched, 92,000 Youtube searches and 700 tweets linking to Youtube? And that after Google, Youtube is the second most used search engine in the world.

Video is a powerful way to connect with […]

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