October 2018

Why Instagram is good for visual based businesses

By |October 8th, 2018|

If you are a photographer, a florist, or own a food based business, chances are you are on Instagram. For visual based businesses like your, is Instagram the right platform for you?

The short answer is yes!

Australia alone has 5 million active users on this platform. Australians, most specially women are fond of instragramming for random […]

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Optimising your videos for Youtube

By |October 1st, 2018|

Did you know that every minute on Youtube there are 2.7 million video views, 400 hours of video uploaded, 139,000 hours of video watched, 92,000 Youtube searches and 700 tweets linking to Youtube? And that after Google, Youtube is the second most used search engine in the world.

Video is a powerful way to connect with […]

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September 2018

Which social media platform do I post update on?

By |September 24th, 2018|

With so many social media channels consuming our everyday lives, it’s sometimes a little hard to know which one to use for which occasion. The picture below gives a fun and succinct way to determining the social media platform where it is most appropriate place to be telling your followers what you’re up to – especially outside […]

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Using a lead magnet to grow your email database

By |September 17th, 2018|

A lead magnet is an incentive like a free piece of content or a discount, that marketers offer to potential customers in exchange for their information such as email address or or phone number. If you are serious about growing a decent sized email database, you’ll need a lead magnet in your marketing collateral if you […]

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Creating a Content Calendar for your Social Media

By |September 10th, 2018|

Keeping your audience engaged, and with relevant content, is one the most important facets of your social media strategy. But how do you find good content and not only that; how do you organise it and deliver it you your audience without repeating yourself, your message, or tying yourself in a knot of dis-organisation. The […]

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Writing a blog? Remember, one idea is always enough.

By |September 3rd, 2018|

This idea is not the end it’s only the beginning.
You’ve probably heard this before but have you heard it in the context of blog writing? You might be tempted to cram all your ideas into one blog, to amaze you reader with your knowledge but in reality a much simpler approach is best. Just […]

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August 2018

Why your LinkedIn profile picture matters

By |August 27th, 2018|

Are you on LinkedIn?
LinkedIn is the perfect platform for networking online. You can meet new business connections, link up with people in complimentary industries and share knowledge with those inside your own. You can also ask questions, get head hunted, look for jobs and even hire staff.

So how you represent yourself on LinkedIn is crucial to […]

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Social media content: How do you keep it flowing?

By |August 20th, 2018|

What do I say? (a.k.a I need help with content!)
If there is one theme from businesses I hear time and time again when it comes to social media is “Yes I do know I need to use it but I don’t know what to say”. They have a Facebook page, and maybe a Twitter account, and […]

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Social Media Nibble E08: Getting started with your own Facebook chatbot

By |August 15th, 2018|

Paula O.: Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and Head Possum at Possum Digital. In this episode, I get to totally geek out with our very special guest Elly Hurley from Nudge Marketing. Elly is the co-founder of Nudge Marketing, Australia’s number one authority in Messenger marketing and […]

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Using a Facebook page template

By |August 13th, 2018|

Do you own or manage a Facebook page? The during last week, you would have received an email from Facebook letting you know that they are changing the template of pages. Don’t worry, this is not spam, it is definitely legitimate. But as always, if you don’t want to click on the link in the […]

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