December 2018

What social media channel is best for your business?

By |December 3rd, 2018|

We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune […]

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November 2018

Optimising your LinkedIn Profile for Success

By |November 5th, 2018|

Do you have a LinkedIn profile? If you’re a business professional, chances are you’re on LinkedIn. It’s the perfect platform for meeting new business connections, link up with people in complimentary industries and share knowledge with those inside your own. And as of Oct 2018 there are almost 4.5 million active daily users on LinkedIn […]

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October 2018

Do hashtags still matter?

By |October 22nd, 2018|

One of the most asked questions I get is “what is the point of hashtags and how do I use them?” To start with the first question, hashtags are useful (depending on the platform) in categorising content and making it easier for people to search for certain topics. They can help you follow live events, […]

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August 2018

Why your LinkedIn profile picture matters

By |August 27th, 2018|

Are you on LinkedIn?
LinkedIn is the perfect platform for networking online. You can meet new business connections, link up with people in complimentary industries and share knowledge with those inside your own. You can also ask questions, get head hunted, look for jobs and even hire staff.

So how you represent yourself on LinkedIn is crucial to […]

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July 2018

Have you used the LinkedIn QR code?

By |July 30th, 2018|

LinkedIn is all about professional connections, whether they be clients, suppliers, business friends (or even real life friends) and those random people you meet at networking events, but never really keep in touch with – except for liking the occasional post. It can be a powerful tool for broadening your business circle, but it can […]

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Top tips for LinkedIn Company Pages

By |July 23rd, 2018|

With organic reach being impacted for Facebook pages, many businesses are turning to LinkedIn Company Pages to build a community and market their business. If your target audience is on LinkedIn, then this could be a worthwhile channel for you.

Like any other marketing channel, you need to have a plan for how you will use […]

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June 2018

Social media image sizes

By |June 11th, 2018|

If you are setting up, or refreshing your social media channels, it’s important to have the right size images. Below are the five main social media channels and the images sizes you need for each one. In this post we cover the main profile images for Facebook, Twitter, Instagram, LinkedIn and Youtube. We will look […]

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Dealing with unsolicited private messages on Facebook

By |June 9th, 2018|

More and more I find myself on the receiving end of unsolicited private messages on Facebook (and even on LinkedIn!). This seems to be an increasing trend, and can be highly intrusive. In this Facebook live, I talk about how to deal with these messages, and how to set boundaries for your Facebook profile so […]

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Is social proof on LinkedIn useful?

By |June 4th, 2018|

Anyone who is a social media marketer talks about the need for social proof in your social media channels. Essentially, it’s one thing to tell your potential customers how great you are, but it always sounds better coming from someone else.

Traditionally, we’d be getting testimonials (either written, spoken or on video), then using those across […]

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May 2018

Social Media Channel Plan

By |May 24th, 2018|

Yesterday, I did a Facebook Live on the 4 elements you need to think about for any social media channel you use to market your business. Like any strategy, being super clear on why you are using something and knowing how it will add value to your business, will help ensure you don’t waste precious […]

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