Why your LinkedIn profile picture matters

Why your LinkedIn profile picture matters

Are you on LinkedIn?

LinkedIn is the perfect platform for networking online. You can meet new business connections, link up with people in complimentary industries and share knowledge with those inside your own. You can also ask questions, get head hunted, look for jobs and even hire staff.

So how you represent yourself on LinkedIn is crucial to your professional success on this platform.

The most visual representation of you and your brand is your profile picture. Get it right and you will make important connections that will help you and your business. Get it wrong (or fail to have a photo at all) and you will have trouble connecting with other users.

Make your profile picture count

Here are my tips for making sure your profile picture delivers for you:

  1. Have a photo – you would be surprised at just how many people don’t even put a photo up. When someone requests to connect with me, the first thing I do is look for a profile picture. If there isn’t one there, I am often reluctant, though I won’t always rule out, to accept the connection request.
  2. Don’t use a personal photo. This includes holiday snaps, family photos or other images that would normally be used for other platforms like Facebook. You’re not on holidays, or out drinking with your friends; you’re on LinkedIn to make professional connections and generate leads for your business.
  3. Invest in a professional photo shoot. Make the investment and take the time to have a professional photographer take your photo. A good photographer will have the skill and knowledge to put you at ease and make you look your best while understanding the needs of your image. They’re also often quite skilled at photoshop!
  4. Make sure you photo conveys your brand and the image you want to project. This will depend very much on your industry, target audience and client base. Some will be more relaxed than others but DO NOT use a personal photo (see point 1).
  5. Pay attention to the background. If you go for an outdoor photo (like I have) then be aware of what’s behind you.

Over to you

Are there any other tips you would give to someone choosing the picture for their LinkedIn profile? When was the last time you updated your profile picture?

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