If you are setting up, or refreshing your social media channels, it’s important to have the right size images. Below are the five main social media channels and the images sizes you need for each one. In this post we cover the main profile images for Facebook, Twitter, Instagram, LinkedIn and Youtube. We will look at post and advertising image sizes in a future post.
For your Facebook page, there are two key images you need – a profile picture (the square image below) and a cover image (the rectangle image)
Profile picture – 180 x 180
Cover image – 820 x 312
For your Twitter profile, there are two key images to update – your profile picture and header photo.
Profile picture – 400 x 400
Header photo – 1,500 x 500
With your Instagram profile, there is one image, which is your profile picture. The size you need is 110 x 110. It’s quite small, so make best use of this limited space.
The LinkedIn platform has gone though many changes, including to the way personal profiles and company pages are displayed.
Sizes for personal profile images
Personal profile image – 400 x 400
Personal background image – 1,584 x 396
Sizes for LinkedIn company pages
Company logo image – 300 x 300
Square logo (shows up when your company is searched) – 60 x 60
Company cover image – 1,536 x 768
If you have a Youtube channel (and if you run a business, and use video, then you should have one), the two images you need are the channel profile image and the channel cover photo.
Dealing with unsolicited private messages on Facebook
More and more I find myself on the receiving end of unsolicited private messages on Facebook (and even on LinkedIn!). This seems to be an increasing trend, and can be highly intrusive. In this Facebook live, I talk about how to deal with these messages, and how to set boundaries for your Facebook profile so that you remain in control. Also, I detail how to approach sending a private message if you need to do this yourself.
Anyone who is a social media marketer talks about the need for social proof in your social media channels. Essentially, it’s one thing to tell your potential customers how great you are, but it always sounds better coming from someone else.
Traditionally, we’d be getting testimonials (either written, spoken or on video), then using those across various marketing collateral. Examples of these would be a ‘Testimonials’ page on your website, or case studies on pamphlets.
Social media gives us another avenue to easily and quickly get these testimonials from our clients. And even better, they can be more easily seen by your potential customers. So think Facebook reviews, Google reviews etc.
Social proof on LinkedIn
There are two ways you can gain social proof on LinkedIn – endorsements and recommendations.
In my view, endorsements are not helpful. They are a tick and flick type of activity that doesn’t really give people an insight on how you have helped someone. And people who you have never worked with can endorse you for skills in the hope you’ll endorse them back.
Alternatively, recommendations are more meaningful. People who write recommendations have taken the time to write something personal, and are more likely to be a champion of you and your business.
How to structure a recommendation
You have clients who are wonderful, you’ve done great work for them and changed their lives. Now you want to be able to have them tell the world how fabulous you are so you can help more people.
So how should you ask people to structure a recommendation?
Start with what life or business was like for the clients before they met you
Then have them detail what you did when you worked with them
And lastly, how life or business has transformed and changed due to your work
This helps potential customers to understand the impact of working with you.
Over to you
When was the last time you asked for a recommendation on LinkedIn? Do you have a plan to regularly ask you clients?
Yesterday, I did a Facebook Live on the 4 elements you need to think about for any social media channel you use to market your business. Like any strategy, being super clear on why you are using something and knowing how it will add value to your business, will help ensure you don’t waste precious time and resources.
These elements to any good social media channel plan are:
With all the controversy surrounding Facebook recently, the one thing it has highlighted for many businesses, is not to put all of your marketing budgets and resources in just one platform. In this article we’ll look at 5 ways you can use LinkedIn to grow your business.
As at February 2018, there are approximately 4.2 million Australians using LinkedIn, so the opportunity to meet new people and do business are significant. However, not everyone uses the platform properly and there is some bad behaviour that has popped up. If, like me, you’ve accepted a connection request, then immediately been bombarded with sales messages in your Inbox and email, then you’ll know what I’m talking about.
Let’s look at 4 ways you can use LinkedIn that is going to add value to your brand (and not annoy people along the way!)
Staying connected with your existing connections
Before you go off and find new people to connect with, have you looked at your current list of connections? When was the last time you engaged with their content, or reached out to them privately?
Start small – commit to 5 to 10 minutes a day where you like and comment on content, and even send a InMail or two sharing information that is of value. What I also like to do is use InMails to invite someone out for a coffee to catch up (or even a quick phone call) and see how I can help them.
How can you help your existing connections and be of service to them?
Stay connected after a networking event
So, you go to a networking event and meet some great people. What do you do next?
What you don’t want to do is add them to your email database straight away (unless you actually asked the if you could, then you have consent) and start blasting them with sales messages. Not only will you do some serious damage to your reputation and your brand, you’re likely to get reported for spam which has serious impacts on your online reputation with email marketing providers.
Instead, consider sending a connection request (personalised of course!) thanking them for their time at the networking event, and you look forward to connecting with them. At this time, do not send or push any sales messages, or even
Remember, this is not a race. Building solid business relationships takes time.
Use your LinkedIn company page to educate your audience
Your LinkedIn company page is a great channel to educate your audience about what you do and how you help. Share interesting content that helps your followers from a variety of sources (similar to how you would for your Facebook page). And use video to really help engage and connect with potential new audiences.
Sponsored posts can be used to amplify your own created content, to reach a greater audience. Make sure you are using this tool to drive traffic to your website, either to a blog article (just like this one!) or to a lead capture page).
Post interesting content from your personal profile
Just like you share content on your company page, it’s a great idea to share interesting and engaging content through your personal profile. This is an opportunity to showcase your expertise and demonstrate thought leadership in your industry.
Some tips on creating content:
Understand your audience and talk to them appropriately
Don’t be afraid to express an opinion
Use video natively as it will play automatically in the newsfeed
Test different lengths of content
Use the ‘Write an article too’ for long form content