December 2018

What social media channel is best for your business?

By |December 3rd, 2018|

We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune […]

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October 2018

Do hashtags still matter?

By |October 22nd, 2018|

One of the most asked questions I get is “what is the point of hashtags and how do I use them?” To start with the first question, hashtags are useful (depending on the platform) in categorising content and making it easier for people to search for certain topics. They can help you follow live events, […]

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Why Instagram is good for visual based businesses

By |October 8th, 2018|

If you are a photographer, a florist, or own a food based business, chances are you are on Instagram. For visual based businesses like your, is Instagram the right platform for you?

The short answer is yes!

Australia alone has 5 million active users on this platform. Australians, most specially women are fond of instragramming for random […]

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August 2018

Is an Instagram business account right for you?

By |August 6th, 2018|

With around 9 million Australians on Instagram, it’s highly likely that your target audience is using this platform. And if you have a visual based business, I would guess that you are already using Instagram to market your business (but there are lots of other business using it too!). So have you changed your account […]

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June 2018

Social media image sizes

By |June 11th, 2018|

If you are setting up, or refreshing your social media channels, it’s important to have the right size images. Below are the five main social media channels and the images sizes you need for each one. In this post we cover the main profile images for Facebook, Twitter, Instagram, LinkedIn and Youtube. We will look […]

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May 2018

Marketing your Real Estate Business

By |May 9th, 2018|

Today I interviewed Rosalie Gordon from Planet Properties on a Facebook Live to talk about how they market their business on social media. We also talked about using email, and how important it is to protect data you collect from your clients and others who sign up to receive marketing communications from you.

You can have […]

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March 2018

Do you have a plan for each social media channel?

By |March 26th, 2018|

Hands up if you have a marketing, or more specifically, a social media marketing strategy? If you do, well done! If you don’t, stop reading and go and get my 1 page template social media plan template.

In your plan, you are likely to have identified what channels you are going to use to promote your […]

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September 2017

Regular versus Business Instagram

By |September 13th, 2017|

Instagram is the favoured social media platform for many visual based business across Australia. There are around 400 million monthly users on this platform so there are huge opportunities to get yourself know. And if you’re a business owner, Instagram is an awesome way to build or market your brand in a creative way.

But to […]

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August 2017

Using hashtags to grow your audience

By |August 12th, 2017|

Everyone wants more Twitter and Instagram followers. Whether you’re trying to grow your personal or business account, it can be challenging to grow your audience. Trying to stand out on an application that has over 600 million users is not an easy task at all. One of the best (and often misused tools) is hashtags.

But […]

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July 2017

Best time to post on social media by channel

By |July 1st, 2017|

Let’s face it, social media has become so much a part of our lives, that we’re constantly checking our phones for the latest update. It’s also a quick way to connect with friends and loved ones and many SMEs across Australia use it to market their products and services. So when is the best time […]

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