OneTrust Cookies Consent Notice (Production CDN, www.possumdigital.com.au, en-GB) start
Has your Facebook Ad Account been shut down?

Has your Facebook Ad Account been shut down?

During the 2020 pandemic businesses have been turning to Facebook Ads in droves to keep their business front and centre of their client’s minds as the economic landscape shifts. Facebook Ads are great for business because they serve to connect with your clients directly.

But what’s happening now, with this increase in Facebook Ads, is an increase in Ad accounts being shut down. So why does this happen and what can be done about it? Side note: Don’t panic, in about 70% of cases you’ll get your Ad account back.

Firstly, don’t panic, this happens more than you’d think. In this ever-increasing world of automation and algorithms often times the disabling is a result of a mistake made by Facebook, yes, they are fallible too. But why else would you get an Ad account shut? If your existing in the world of money, health and weight loss often your content may not meet the standards set by the algorithm (read possibly considered spam or scam).

Secondly it’s worth noting that during COVID-19 Ad accounts closures seem to be happening even more, why is this? Well there are a few reasons, increased Facebook traffic (geez who isn’t distracting themselves with Facebook escapism right now?) Also Facebook are having to deal with this crisis just like any other business so they are adapting themselves, as well as having to determine to terms and conditions to deal with COVID-19.

OK so to get it back:

  1. Don’t waste your brain time trying to figure out why just click on the “Request review of this ad account” which is highlighted blue in your closure notification, complete this and don’t forget to add an explanation, we use “Another Reason.” This is because it gives you an opportunity to appeal if in more detail because this but is actually read by a real human.

On that last point here’s a tip, don’t be angry or aggressive, just imagine you’re speaking to a person face to face and if you wouldn’t say it face to face don’t write it in your appeal: You get more with sugar than you do with salt 😉

  1. Continue to appeal, don’t forget what we said earlier about Facebook having to adapt to COVID-19 too so give them the benefit of the doubt that your appeal has slipped through the cracks.

Step 3 is a little tricky:

  1. If you have an account manager or partner manager at Facebook, reach out to them and ask for their help.

The response to your appeal will be here: https://facebook.com/support.

But what about if your appeal gets denied? While this is the worst outcome it does mean you will need to start a new account. But sometimes starting from scratch can be an opportunity to get back to basics. Quick tip: start a new account while your appeal is being decided because if your appeal is refused you are ready to engage your clients immediately with a new Ad campaign.

A medicine for isolation

A medicine for isolation

 

It’s been a weird old year so far 2020, and there are still uncertain times ahead. We don’t know about you, but social media has proven to be an absolute tonic for self-isolating/lockdown fever. Whether in business or personal use there has been inspiration to be found in every nook of it.

From musical performances, comedians, cooking lessons online, remote working, a potato headed manager, to the excellent family Zoom meetings, people from all walks of life have been engaging and communicating more than they ever have before. In what many call a disconnected world we have never been MORE connected to each other. Over the last few years there have been discussions across the globe, from medical professions to leaders of business on the negative sides of the use of social media and potential side effects, such as our mental health (just to name one). Now that side still exists, we can’t escape that, but there’s now a new side to social media that’s got everyone talking – a positive and connected social media experience.

One of MOST special projects was ABC’s Virtual Choir singing We are Australian: https://www.youtube.com/watch?v=RY_tl-N93AY

ABC director of audiences, Leisa Bacon, stated that “these unprecedented times called for the broadcaster to repurpose its existing campaign message.”

Leisa goes on to say, ““When we entered the current physical distancing challenges with coronavirus, it felt right to respond by bringing people together, albeit virtually, to uplift the spirits with this beautiful track which was already a known and loved part of our ABC brand.”

What happened next snowballed into 4 million views across social media and TV including a version sung by children across Australian including in the traditional language of the Yawuru people.

Though the ABC is a large-scale example there have been other examples of small gestures of beauty and goodwill, whether it’s on Facebook, Twitter etc, that sends a ripple out across the country and the globe in a buttery type effect. Showing us all that used responsibly, and with sensitive timing, social media can be a tool for change, community and connection.

This is an excellent example of how pivoting a strategy to suit the environment around us, has a positive community effect and expands the brand of the ABC. What have been some of your favourite moments across social media these last couple of months? Share them with us on the post you see this blog on.