May 2018

Setting up Facebook Business Manager

By |May 21st, 2018|

Do you use Facebook to market your business? It’s likely that you have a business page, ad account (even if you just boost posts) and a pixel. And if you waste time moving from page, to ad account and back to page again, then I highly recommend use Facebook Business Manager – an all in […]

Comments Off on Setting up Facebook Business Manager

April 2018

Setting up a basic Facebook Advertising campaign

By |April 9th, 2018|

With over 15 million Australians using Facebook on a regular basis, chances are your target market is on this channel. And small businesses, just like yours, are taking advantage of the opportunity Facebook Advertising presents, with:

Just under half of all SMEs using social media, mostly Facebook
They post a few times a week
With half […]

Comments Off on Setting up a basic Facebook Advertising campaign

Facebook Advertising audiences you can target

By |April 2nd, 2018|

With Facebook announcing changes at the beginning of the year (just organic news feed changes, not Facebook Advertising), many Facebook page holders went into panic. How will these impact reach? How will engagement be effected? Will anyone see my content ever again?

But just like any good marketing plan, you need to be flexible to changing […]

Comments Off on Facebook Advertising audiences you can target

May 2017

Facebook pixel – what you need to know

By |May 18th, 2017|

Facebook pixel is a tool that allows you to know or measure the effectiveness of your ads by understanding the actions that people take on your website. Facebook pixel is a small piece of code that is unique to your ad account of every page of your website and should be placed between the head […]

Comments Off on Facebook pixel – what you need to know