July 2018

Social Media Nibbles E07: Picking an audience for your next Facebook Ad

By |July 24th, 2018|

Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and head possum at Possum Digital. In this episode we’re going to be looking at how to choose an audience to target for your Facebook advertising.

Now during 2018, Facebook has undergone wholesale changes to its platform including the Ads Manager. We […]

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Are Facebook Lead Ads right for you?

By |July 16th, 2018|

It seems that everywhere you turn, marketers are talking about leads, leads and more leads. It’s true, to grow your business you need to bring in new clients and so you need to attract leads in order to be able to convert them into paying customers. Social media, specifically Facebook Lead Ads, is an excellent […]

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Facebook Ad funnel Strategy

By |July 2nd, 2018|

Since changes to Facebook’s news feed have impacted on the organic reach of a lot of pages, more and more publishers are turning to Facebook Advertising to supplement their current efforts. And if lead generation is part of the strategy, there will typically be a funnel of some sort involved.

Usually, this funnel would involve created […]

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May 2018

Setting up Facebook Business Manager

By |May 21st, 2018|

Do you use Facebook to market your business? It’s likely that you have a business page, ad account (even if you just boost posts) and a pixel. And if you waste time moving from page, to ad account and back to page again, then I highly recommend use Facebook Business Manager – an all in […]

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April 2018

Setting up a basic Facebook Advertising campaign

By |April 9th, 2018|

With over 15 million Australians using Facebook on a regular basis, chances are your target market is on this channel. And small businesses, just like yours, are taking advantage of the opportunity Facebook Advertising presents, with:

Just under half of all SMEs using social media, mostly Facebook
They post a few times a week
With half […]

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Facebook Advertising audiences you can target

By |April 2nd, 2018|

With Facebook announcing changes at the beginning of the year (just organic news feed changes, not Facebook Advertising), many Facebook page holders went into panic. How will these impact reach? How will engagement be effected? Will anyone see my content ever again?

But just like any good marketing plan, you need to be flexible to changing […]

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May 2017

Facebook pixel – what you need to know

By |May 18th, 2017|

Facebook pixel is a tool that allows you to know or measure the effectiveness of your ads by understanding the actions that people take on your website. Facebook pixel is a small piece of code that is unique to your ad account of every page of your website and should be placed between the head […]

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