It seems that everywhere you turn, marketers are talking about leads, leads and more leads. It’s true, to grow your business you need to bring in new clients and so you need to attract leads in order to be able to convert them into paying customers. Social media, specifically Facebook Lead Ads, is an excellent way to achieve this.

If you’re new to strategic lead generation, or if you’ve tried various strategies and tools with no success, then you may want to try a Facebook Lead Ad.

Essentially, a Facebook Lead Ad is a way to be able to capture someone’s details within the Facebook platform. Users click on an ad, they are then taken to a form which is prepopulated with the data Facebook has for them, then the details are held in the Ads Manager. You can then go and download a CSV file of your captured leads whenever you like.

If you want to have a look at some examples, you can look here.

Advantages of Facebook Lead Ads

  • They are inexpensive and easy to set up
  • You do not need a landing page or lead capture programs
  • The data will be viable, as it’s prepopulated
  • Great for mobile user experience

Disadvantages of Facebook Lead Ads

  • You are not sending people to you own website
  • There is limited space for you to craft your message
  • Not all CRM systems integrate into Facebook, so you may need to manually move data
  • If you’re not careful, you can generate a lot of low quality leads as the experience is so easy for users

Facebook Lead Ads are great if you are just starting out or don’t have the budget to create your own landing pages. With every tool, the better you plan, the better chance you will have of being able to generate leads for your business.

Have you used Facebook Lead Ads before? Will you use them to generate leads?