October 2018

Optimising your videos for Youtube

By |October 1st, 2018|

Did you know that every minute on Youtube there are 2.7 million video views, 400 hours of video uploaded, 139,000 hours of video watched, 92,000 Youtube searches and 700 tweets linking to Youtube? And that after Google, Youtube is the second most used search engine in the world.

Video is a powerful way to connect with […]

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September 2018

Using a lead magnet to grow your email database

By |September 17th, 2018|

A lead magnet is an incentive like a free piece of content or a discount, that marketers offer to potential customers in exchange for their information such as email address or or phone number. If you are serious about growing a decent sized email database, you’ll need a lead magnet in your marketing collateral if you […]

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August 2018

Using a Facebook page template

By |August 13th, 2018|

Do you own or manage a Facebook page? The during last week, you would have received an email from Facebook letting you know that they are changing the template of pages. Don’t worry, this is not spam, it is definitely legitimate. But as always, if you don’t want to click on the link in the […]

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July 2018

Top tips for LinkedIn Company Pages

By |July 23rd, 2018|

With organic reach being impacted for Facebook pages, many businesses are turning to LinkedIn Company Pages to build a community and market their business. If your target audience is on LinkedIn, then this could be a worthwhile channel for you.

Like any other marketing channel, you need to have a plan for how you will use […]

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Facebook Ad funnel Strategy

By |July 2nd, 2018|

Since changes to Facebook’s news feed have impacted on the organic reach of a lot of pages, more and more publishers are turning to Facebook Advertising to supplement their current efforts. And if lead generation is part of the strategy, there will typically be a funnel of some sort involved.

Usually, this funnel would involve created […]

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June 2018

Using reviews to grow your business

By |June 25th, 2018|

If you’re in business, you’ll know how important it is to toot your own horn to your potential customers. If you don’t say how brilliant you are at what you do, then who will? The short answers is – your customers! So let’s look at why reviews matter, and how you can use them to […]

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May 2018

Marketing your Real Estate Business

By |May 9th, 2018|

Today I interviewed Rosalie Gordon from Planet Properties on a Facebook Live to talk about how they market their business on social media. We also talked about using email, and how important it is to protect data you collect from your clients and others who sign up to receive marketing communications from you.

You can have […]

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7 ways to use EOFY to market your business

By |May 7th, 2018|

It’s only that start of May, so why would we even think about End of Financial Year (EOFY)? Well, if the start of this year is anything to go by, the next 6 – 7 weeks will creep up on you way too quickly! But also, by getting in now, you’ll start getting your client […]

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August 2017

How Often Should You Email Your Database?

By |August 5th, 2017|

One of the strongest ways for companies to engage and to communicate with their customers is through email marketing. By using email, they can keep in touch with their clients and inform them about their services and new products. The use of email marketing can amplify a businesses’ marketing strategy through nurturing existing contacts.

So […]

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July 2017

How to use Youtube to grow your website traffic

By |July 23rd, 2017|

There are a lot of ways to get people to visit your site even if they haven’t heard of you yet. One way to increase your audience and to drive traffic is through the use of video (if you’re not doing this already). Whether it is just a simple video blog, a how to video […]

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