Why the 80/20 rule matters
You may have heard the concept of the 80/20 rule or the Pareto principle. It states that for many events, 80% of the effects come from the 20% of causes. But what is 80/20 rule when it comes to social media and why is it important?
In social media, the 80/20 rule states that 80% leads are generated by 20% marketing effort. This rule is applicable generally in marketing. Engaging your audience on social media is a very tough job; there is no definite formula on this. The basic concept of the 80/20 rule is that; 80% you should post valuable, entertaining content while the other 20% is to promoting your products or services through posts with a strong call to action.
80% – Interact. Inspire. Educate. Entertain. Connect.
This should be on the 80% of your time. Make all your posts about your audience and building that relationship. People rely on social media primarily to be entertained, if you’re not doing that then you’re not having a conversation with your target audience. Audiences always like interesting and educative content, they react to these type of posts and also have time to share this with their followers. So 80% of your social posts should be appealing and interesting, funny and informative.
Your posts should be of course shareable and have quality content. These posts can include articles, videos, photos, questions, interesting facts, news and many more.. This content should provoke your audience interest and engagement and your audience should feel the connection to your brand.
And remember – you don’t have to create all of this content yourself, you can curate it by sourcing content from others and sharing it with your social media community.
But we know that engaging your audience is also a difficult task so let me give you tips on how you can get the 80% educational content.
- check what kind of posts people are reacting to
- check what your competitors are sharing on their social media accounts
- highlight those which is “must read” and don’t just simply share content
- prioritise visual content, like images and especially video
Just remember that 80% of your posts should be in engaging your audience and not merely talking about your business.
20% – Promote
In the remaining 20%, the content should be about your brand or business. Every bit of information regarding your products, services, offers and all other information should be listed. When you promote your products or services, just make sure that your audience can benefit also from it. You can do this by promoting discount or special offers and you can also remind them about what an excellent experience they have by purchasing from you.
Tips to creating promotional content (20%)
- develop a persuasive call to action
- link back to your website
- include information that benefits your customers: special offers discounts, promos, etc
Having a persuasive call to action is very important because this leads to the growth of your target audience, and is more likely to generate traffic to your website. This is because it will inspire your audience to know more about your product or brand and they will tend to dig deeper.
There is really no universal formula to successfully building a social media presence for your brand and keeping your audience engaged to it. However, in most instances, it is ok to use the 80/20 rule as a guide to ensure that your followers would be interested and will keep coming back for more.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Optimising your videos for Youtube
Did you know that every minute on Youtube there are 2.7 million video views, 400 hours of video uploaded, 139,000 hours of video watched, 92,000 Youtube searches and 700 tweets linking to Youtube? And that after Google, Youtube is the second most used search engine in the world.
Video is a powerful way to connect with your audience, and add a new dimension to your brand. It helps communicate complex messages in an interactive way and can provide a way for potential customers to get to know you.
So if you want to make video part of a key component to your marketing strategy, then having a Youtube channel for your business is a must. Once you set-up your channel, and you’ve produced a few videos, it’s time to get your content seen.
Here are some ways you can optimise your video so that your content is seen on Youtube:
Make the video content powerful.
Of course, everything will be useless if the quality and quantity of video itself is not that good. It should always anchor with the theme you want to portray and all the details should be parallel to one another.
Never forget the title and tags.
To your target audience has a chance to watch your video then you need to put the title of your video. Always remember the principle in title creation. It should be relevant, significant and catchy. Also, you should put necessary tags that will make short information about the video so that they can easily search and watch your video.
Create Automatic Playlist URL’s
When viewers start to watch one of your video, see to it that you have a playlist url that will automatically be played after each video. In doing so, you give every opportunity to extend the playtime of your content.
Provide Call to Action!
At the end of every video in the list, always put a call to action. And use annotations if you need to. Once someone has watched a video and are inspired to act, give them something to do next.
There are lots of ways list ways on how you can optimize your videos. Whatever choice you will make it is a must that you will always aim to make your videos easily seen by your target audience.
Using a lead magnet to grow your email database
A lead magnet is an incentive like a free piece of content or a discount, that marketers offer to potential customers in exchange for their information such as email address or or phone number. If you are serious about growing a decent sized email database, you’ll need a lead magnet in your marketing collateral if you want to generate leads online. Usually a lead magnet offers a downloadable piece content, such as video, report, eBook and others. But it can also be an offer like a try before you by or percentage discount.
Getting an email address is a step towards building a relationship with your new lead. Because an email address is a personal piece of information, if you want their email address, you should offer something for it in return. By simply asking your subscribers to submit or give their email address and join your list may not have a great impact at all. But if you offer something to them in exchange of their email, the results will be better.
A lead magnet is a critical part of website optimisation because it enables websites to capture leads. It is also the first step in building a successful email campaign. By using a solid and engaging lead magnet, your business can build a huge email list and cultivate an audience of potential subscribers and return visitors that you can promote your content to. Never underestimate the power of a large email database.
What makes a Quality Lead Magnet?
- Your lead magnet should offer something nothing else offers. What makes you different to your competitors, and how can you reflect that in an offer?
- Offer a Bundled Package. Many of your competitors are offering different free resources. Try to tempt your visitors with a package of resources rather than a single one. If one free resource can have significant value, just imagine how much more if you offer many?
- A great lead magnet should offer solution. You should be able to come up with solutions to your audience problems. Your subscribers have specific problems and they immediately want solutions, if you can’t provide it to them then you are unlikely to have anyone take up your offer.
- Lead magnets should add as much value as possible. Avoid giving or setting unrealistic expectations. You can also explain why your lead magnet is valuable to them. Explain to them what you’re offering to them in exchange of their email address.
- Your lead magnet should have a specific target. You should be able to know who you’re target is and who it’s designed for.
In today’s world, building a solid email list is critical for your online success. One of the best ways to get more email subscriber is through lead magnet. Believe it or not, having a well thought out lead magnet will help your business to grow.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Using a Facebook page template
Do you own or manage a Facebook page? The during last week, you would have received an email from Facebook letting you know that they are changing the template of pages. Don’t worry, this is not spam, it is definitely legitimate. But as always, if you don’t want to click on the link in the email, you can go directly to the platform.
So what is changing?
Essentially it is the template of your page that is being changed, and the email lets you know what the current template is, and what template it will move to. You can do nothing and the change will happen on August 23, or you can change it yourself before then.
What is a Facebook page template?
Facebook has created a ‘plug and play’ solution to make pages more flexible in the form of templates. You will most likely have the default template, but you can change this at any time.
Each page template comes with a set of tabs, which can be switched on or off, and moved around so that the order is useful for you. The tabs appear on the left hand side of your Facebook page.
The templates help you get the most out of your page depending on the type of business or organisation you have.
What if I want to have a different template?
That’s easy – you can change this yourself in the setting of your page:
- Go to your page and click the ‘settings’ tab
- Click ‘edit page’ in the left-hand column
- Below the ‘template’ option, click edit to change
- You can then choose what template you want to use and also change the order of the page tabs
And once you have selected the template you like, then you can go ahead and use the tabs that will work for you. These are also accessed in the ‘template’ section of settings.
Over to you
Have you experimented with Facebook templates?
Top tips for LinkedIn Company Pages
With organic reach being impacted for Facebook pages, many businesses are turning to LinkedIn Company Pages to build a community and market their business. If your target audience is on LinkedIn, then this could be a worthwhile channel for you.
Like any other marketing channel, you need to have a plan for how you will use it to generate results. These are our top 7 tips for getting the most from your LinkedIn Company Page.
- Use images that best reflect your business. The hero image, and profile picture are opportunities to showcase what your business does. And make sure you use a logo for extra
- Share engaging content regularly. The best time to post can vary from industry to industry, but start with posting during business hours, and test from there.
- Use your employees as part of your content. Ask them to share behind the scenes or industry knowledge so that your community can get to know your business behind the brand. Also, your employees can be your biggest advocates. Ask them to share your content with their networks.
- Optimise for search by using keywords that focus on your business and your industry. You have 156 characters for your page text so use them wisely.
- Use Sponsored content for your best performing content to extend your reach. This is a great tool to use for amplifying content, and drive traffic to your website, especially if it’s a blog article or lead capture page.
- Tell people about your page. Just because you set up a page, it doesn’t mean that your audience will know about it. Add a link on your website and email signature. Make sure it’s on your own LinkedIn profile.
- Monitor your analytics so you know what works and what doesn’t. Track how your content is performing in terms of reach and engagement as this can help you understand if your content is being seen.
With all social media channels, consistency is key. Small daily actions on your LinkedIn page (or a few times a week if that is best for you) are better than a huge burst, then nothing for months.