We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune […]
By Paula O'sullivan|2018-11-16T23:47:06+00:00November 12th, 2018|
You may have heard the concept of the 80/20 rule or the Pareto principle. It states that for many events, 80% of the effects come from the 20% of causes. But what is 80/20 rule when it comes to social media and why is it important?
In social media, the 80/20 rule states that 80% leads […]
By Paula O'sullivan|2018-10-01T10:16:37+00:00October 1st, 2018|
Did you know that every minute on Youtube there are 2.7 million video views, 400 hours of video uploaded, 139,000 hours of video watched, 92,000 Youtube searches and 700 tweets linking to Youtube? And that after Google, Youtube is the second most used search engine in the world.
Video is a powerful way to connect with […]
By Paula O'sullivan|2018-09-20T23:03:47+00:00September 17th, 2018|
A lead magnet is an incentive like a free piece of content or a discount, that marketers offer to potential customers in exchange for their information such as email address or or phone number. If you are serious about growing a decent sized email database, you’ll need a lead magnet in your marketing collateral if you […]
By Paula O'sullivan|2018-08-12T07:54:48+00:00August 13th, 2018|
Do you own or manage a Facebook page? The during last week, you would have received an email from Facebook letting you know that they are changing the template of pages. Don’t worry, this is not spam, it is definitely legitimate. But as always, if you don’t want to click on the link in the […]
By Paula O'sullivan|2018-07-02T08:41:59+00:00July 2nd, 2018|
Since changes to Facebook’s news feed have impacted on the organic reach of a lot of pages, more and more publishers are turning to Facebook Advertising to supplement their current efforts. And if lead generation is part of the strategy, there will typically be a funnel of some sort involved.
Usually, this funnel would involve created […]
By Paula O'sullivan|2018-07-02T08:54:05+00:00June 25th, 2018|
If you’re in business, you’ll know how important it is to toot your own horn to your potential customers. If you don’t say how brilliant you are at what you do, then who will? The short answers is – your customers! So let’s look at why reviews matter, and how you can use them to […]
By Paula O'sullivan|2018-05-09T01:56:40+00:00May 9th, 2018|
Today I interviewed Rosalie Gordon from Planet Properties on a Facebook Live to talk about how they market their business on social media. We also talked about using email, and how important it is to protect data you collect from your clients and others who sign up to receive marketing communications from you.
You can have […]
By Paula O'sullivan|2018-05-06T09:29:50+00:00May 7th, 2018|
It’s only that start of May, so why would we even think about End of Financial Year (EOFY)? Well, if the start of this year is anything to go by, the next 6 – 7 weeks will creep up on you way too quickly! But also, by getting in now, you’ll start getting your client […]