Sep 1, 2017 | Blog, News
Planning content with Buzzsumo
Social media content is a great way of communicating to and building relationships with your potential customers. One of the best ways to promote businesses of all sizes is through developing a strong content marketing strategy. The tool I love using when it comes to planning content is Buzzsumo.
However, you can’t simply fill in a website with all and any content that comes to mind and then expect it to bring potential clients. You need to have relevant content that will appeal to your target audience and will answer their questions. But what tool can help you in doing this? Buzzsumo is a great tool to find out what content performs best. This tool allows a user to find out what the content is popular by website or by topic.
With the use of Buzzsumo, it can help you identify key influencers based on keywords. But what can Buzzsumo do in your business?
- Buzzsumo allows you to identify which content is being shared the most and who shared it which is important. Thus, this gives you the details on who is the influencer and knowing who has the public’s trust and attention can give you the understanding on who you can follow for inspiration.
- Buzzsumo can provide you keyword alerts so you will be notified when content is posted or updated. Keeping up to date with trending content, and then sharing it across your own social platforms, can help increase reach into new audiences.
- Buzzsumo can give you an analysis on how your competitor is doing. Knowing and understanding what your competitors can do and what is working and what is not working for them can help inform what you do. This will give you insights on what works best for you and it will help you to avoid things that are not effective.
Writing content is a tough task and no matter how we allot a certain time to gather and think of new ideas, we rarely devote enough time to curating and creating good content. Buzzsumo, to my mind, has proven to be an effective tool when it comes to improving your content marketing strategy. Just always remember in using any kind of tool or system just like Buzzsumo will depend on what you want to achieve and where are you in terms of your own content marketing.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Jul 23, 2017 | Blog, News
How to use Youtube to grow your website traffic
There are a lot of ways to get people to visit your site even if they haven’t heard of you yet. One way to increase your audience and to drive traffic is through the use of video (if you’re not doing this already). Whether it is just a simple video blog, a how to video or just a product review, the best place to host your video this is Youtube.
Youtube is the second most used search engine in the world, after Google (which actually owns Youtube!). As it’s a free, and relatively easy platform to use, Youtube can help you reach new people, as long as you produce interesting content. Let’s see how to use this powerful video website to grow your website traffic:
- Add call to action. Once someone has watched your video, you want them to do something else. This is where having a strong call to action comes in. It can be something as simple as ‘Share this video with you friends’ or even ‘Click on the website below to find out more’. If you do use a call to action that involves taking your subscribers to your website, make sure the landing page is consistent with the messaging in the video, that way you keep your audience engaged.
- Make the most effective use of your video metadata. It is the underlying description about your video, so make sure to write the title and description for every video you post and include keywords that are appropriate on the video. Think about how your audience will be searching for the content you are creating, and develop your descriptions around these.
- Use Playlists. To achieve a higher visibility on the content of your channel, having a playlist is critical. Playlists organise your videos into groups based on the topic you have created. But always take note of having a description and keyword for your playlists, in addition to having them for each individual video. By doing this, the videos you have uploaded will drive traffic if you have a keyword rich descriptions in every group of videos you have.
Youtube is the bomb for getting brands noticed. If you’re still having some troubles driving more traffic in your website, consider using Youtube. But you have to remember that your goal is to build a community of followers so don’t forget that the most important factor to consider is creating a relevant content and valuable videos to attract the right viewers. Using Youtube is one of the great ways to drive traffic to your website just be sure that you set up your videos properly.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Jul 11, 2017 | Blog, News
Why post your blogs to social media more than once
So you own a business, and want to create some interest about what you do? Or perhaps you want to position yourself as a thought leader in your industry? Blogs are a simple and effective way to promote what you do in an education way.
A simple definition of blog is that it is a journal or a diary that is on the internet. People create blogs because they want to express themselves; they want their voice to be heard. Sometimes, they wanted to share something about something that they love. And you love what you do, so why not share it!
So you’ve gone ahead and created a blog, now you have to share it with your audience. And social media is the perfect place to share your wisdom. But how often you should post your blog on social media? Is it relevant to share your content more than once? Let’s take a look at why you have to share your blog more than once.
- More traffic. Sharing your blog once will reach some of your audience. Sharing it multiples times will make sure you reach more people. Remember to give it a new introduction each time.
- Reach multiple time zones, especially if you have customers across Australia, or even the world. By resharing or retweeting your blog post, there is a definite possibility that you will be able to reach those who missed your post the first time around.
- Gain more followers. If your blog is engaging, your fans are likely to share it – which means people outside of your community will see your content. If they like your content, you’ll get some extra followers! Also, once you repost your blog, especially if you have evergreen content, it will still be relevant to others even if you posted it few weeks ago.
Now that you know the reasons why you have to share your content more than once in social media, you can use this as an advantage but just make sure that you won’t over do it. Also, make sure that you have different techniques once you repost your blog because if it is always the same format or the same title, your content will look tired. Just always remember than once you create a blog, this will speak about you and you wanted to build credibility and earn people’s trust.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Jul 1, 2017 | Blog, News
Best time to post on social media by channel
Let’s face it, social media has become so much a part of our lives, that we’re constantly checking our phones for the latest update. It’s also a quick way to connect with friends and loved ones and many SMEs across Australia use it to market their products and services. So when is the best time to post to get maximum exposure?
When it comes to social media, timing sums it all. But posting is not as easy as it sounds because you’re not 100% sure when you will reach your audience. There are literally millions of people checking their accounts regularly, but what really are the best times to post on social media? When should you be sharing your content? Let’s check it out.
- Facebook – o get the best reach, it is generally best to post on Thursday and Friday. To get the most shares, it is recommended to post at 1pm and by 3pm. You’re also likely to get the most clicks at this time.
- Twitter – The strongest days to post are during weekdays (Monday-Thursday). It is best to post during lunchtime between 12pm-3pm. And tweet less during early mornings and late nights.
- LinkedIn – LinkedIn is usually used by professionals during their working hours. Best times to post in this site are between 7:30-8:30 am, 12pm and 5:00-6:00pm.
- Instagram – Engagement through Instagram can happen anytime. This is because Instagram is designed for mobile devices and everyone already own one. But try to post at least once in the morning, and at least once in the late afternoon
- Pinterest – It is best to post in Pinterest during night time and weekends. Best times will be between 8:00-11:00pm everyday especially on Saturdays.
- Tumbler – Tumbler is for evening person so it is best to post here between 7:00 and 10 pm.
- Google+ – Google+ users are most active during morning unlike Tumbler. Meaning, the best time to post here is between 9:00-11:00am.
Now that you know, the best times to post on every social media platform,test it out for yourself . However, before posting your content, make sure your content is relevant to the audience that you are targeting. It is not enough to just hit that post button. Every social media post that you bring out will say something or will reflect on your brand or yourself so make sure to make the most out of it.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Jun 12, 2017 | Blog, News
Curating social media content with Feedly
Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to be successful in content curation, it is important to display only the most relevant content. This is where Feedly comes in.
When it comes to content curation, there are lot of tools that can be used. There are millions of pieces of content shared each day and to find the most relevant content for your audience and your brand requires a tool that can organise this content in a sensible and easy to read way. One tool that you can use is Feedly. This tool helps you to easily organise all of the feeds and websites you follow in one single stream, making it organised and searchable. Feedly allows you to classify and sort information from hundreds of sources. But how can Feedly help in curating your social media content?
- Feedly better visualises your information feeds. You can set the display mode to each information feed that you need.
- The Preferences tab provides useful tools to customise the interface and it allows you to customise the home page and hide categories that are not updated.
- Feedly can also manage your information. By using keywords that is integrated to Feedly, this will allow you to search in the news feeds. Feedly offers you several keyboard shortcuts that can help you in searching those feeds.
- It’s also connected to services that can save articles that you can check later. Posts can be shared or added immediately to your queue and be shared at a later time.
- The platform also includes buttons that can share information. These tools can help you for easy sharing with your audience.
- Feedly is an awesome tool for finding timely articles on topics you want to share. By using Feedly, you can find content and organise it by categories.
- Feedly can follow topics that are important for you and your business. You can also create custom configurations to best fit your reading style.
When curating content, you get to provide content and value to your audience way beyond what you create yourself. These connections can help you in increasing your reach, connecings with influencers and it expanding your audience’s experience. Content curation does not only benefit your audience but you as well. It’s faster and cheaper to create unlike always creating original content.
Content marketing is no simple task. Just always remember, that whatever company you are in, make sure that content curation should be personal and it should build value.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
