OneTrust Cookies Consent Notice (Production CDN, www.possumdigital.com.au, en-GB) start
Setting up Facebook Business Manager

Setting up Facebook Business Manager

Setting up Facebook Business Manager

Do you use Facebook to market your business? It’s likely that you have a business page, ad account (even if you just boost posts) and a pixel. And if you waste time moving from page, to ad account and back to page again, then I highly recommend use Facebook Business Manager – an all in one dashboard to manage all your Facebook tools.

What is Facebook Business Manager?

Business Manager is a free platform created to help Facebook advertisers integrate marketing efforts across their business and with external partners, like agencies. Facebook Business Manager provides a solution for anyone who needs to run, place, track and manage assets such as Facebook page, Instagram account, audience list and product catalogues. Having all your business information all in one place helps you and your business maintain control of your Facebook assets and securely manage user access.

You must consider using Facebook Business Manager if:

  • You have more than 1 person working on your Facebook and/or Instagram marketing
  • You need to manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts, or app
  • You use a supplier to help create, run, or manage your Pages or ads, but want your business to maintain ownership of all Pages, ad accounts, and assets like pixels
  • You want control over access and permissions to your assets without attributing ownership to individuals who assist your business operations
  • You want to request access to other pages, ad accounts, and apps, or share your pages, ads accounts, and apps with other agencies

Setting up

If you think Facebook Business Manager is for you, here are the basic steps in setting it up and getting started.

Note: You must decide first who is going to be the admin. Your admin will be in charge of all clients, employees and accounts.

  1. Go to Business.Facebook.com and log in using your personal account. Create your Business Manager Account and give it a name. Usually this would be your business name.
  2. Create your Profile. Give your first name, last name and business email id.
  3. Invite people to your Business Manager. When inviting people to your business manager, consider asking them to add log in approvals that will serve as an extra security feature.

To invite people to your business manager:

  • Go to Business Manager Settings.
  • Under the People and Assets tab, click People.
  • Click Add New People

  • Enter the work email addresses of the people you want to add and select the role you’d like to assign them

4. Add a page to Business Manager.

  • Go to Business Settings
  • Click the Pages tab.
  • Click Add New Pages.
  • Select one of the 3 options: Add a PageRequest Access to a Page or Create a New Page.
  • If you choose to request access or add a Page, enter the Facebook page name or URL.

5. Set up an employee to advertise on your page. You can add people to Business Manager to advertiser for your business without providing access to billing and invoice information.

Assign a role and an ad account to your employee:

  • Go to Business Manager Settings.
  • Under the People and Assets tab, click People.
  • Search for the employee you want to make an advertiser and click Assign Assets.
  • Select Pages, Ad Accounts, or Product Catalogs.
  • Assign the Advertiser role.
  • Click Save Changes.

Once you have set up the basics in Business Manager, you’re good to go. You can now separate work from your personal life. 

If you want help getting more out of your social media marketing, please download our free step by step guide today!

Setting up Facebook Business Manager

Business Manager – the best way to manage Facebook

Business Manager – the best way to manage Facebook

Business Manager for Facebook is a secure way of accessing and managing pages and ad accounts. This allows business owners to manage their ad accounts while keeping their personal Facebook profiles separate. And this can be a handy tool, if you use external agencies and consultants to help with your Facebook marketing.

Facebook Business Manager has been used for some time now and there are also some few problems regarding the tool, however Facebook has managed to solve most of these issues regarding its complexity and made the tool more user friendly over time.

But why do you need a business manager account on Facebook and how can you benefit from it? Here are some reasons why.

  1. Facebook Business Manager lets you manage multiple ad accounts. It will be easy to track your Facebook Ads that you run. It has been designed to help agencies or a company that requires managing advertising accounts and lots of pages. Thus, it means that you don’t have to go back and forth between pages.
  2. You can manage everything in just a single place. You can advertise accounts, audience, pages and even reporting when you’re using this tool. Talk about multi-tasking? The Facebook Business Manager can do that for you.
  3. This tool can also bring your team and assign different tasks to them. You have control on the things that they just need to do in the page. This tool lets you assign multiple tasks and keeping your personal profiles separate from your business. It means that it prevents the mixing of personal profiles from business tasks.
  4. Facebook Business Manager allows you to hook up with other businesses. It also provides additional functions that are not available on Facebook like uploading catalogues.
  5. This tool is also helpful to websites or blog that needs to share or use a custom audience from other websites. It also helps businesses in managing their business in multiple countries with different time zones.
  6. There is no need for you to be friends with the people you have assigned to do tasks in your pages and ad accounts. You can just use Business Manager to designate roles to them and they never have to see your profile at all.

And from an agency perspective, we can set up a Business Manager account and be given access as our business, and not as individuals. That way agencies can allocate pages and ad accounts to relevant staff.

If you want to request access to pages, you need more than one account and you’re working with a partner or agency then Business Manager is the perfect tool for you.

If you want help getting more out of your social media marketing, please download our free step by step guide today!