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Using LinkedIn ‘In Mail’ without annoying people

Using LinkedIn ‘In Mail’ without annoying people

Having a lot of emails in your inbox is overwhelming but at the same time, it is a bit annoying. What to read and which is the most important? In Mail, LinkedIn’s private messaging feature, is a way to communicate to your connections outside of regular email. But like every messaging service, there are good, bad, and just plain rude ways to use it!

Here are some simple things you can do to ensure your LinkedIn in mail is valuable, and not spammy:

  1. Have a relevant subject line. We have limited time to engage, so a good subject line will get people to open your message.
  2. Keep your message short and simple. People won’t have the time to read a lengthy message, and will just delete it. Be simple and make sure to get to the point as quickly as possible.
  3. Quality over quantity. Having lot of connections doesn’t mean that they have the same interest so rather than sending all your connections your mail, tailor your message to the person you are sending it to. Perhaps mention content they have posted recently, or a group that you both belong to.
  4. Include ‘WIIFT’ – ie, what’s in it for them? Why should someone open your In Mail, then respond?
  5. You can follow up but don’t be too pushy. Leave it a week or two, then send a follow up In Mail. And definitely don’t send messages daily – it looks a little stalkerish.

And lastly, let me share with you my biggest peeve about a specific LinkedIn behaviour. I’m happy to accept connection requests from people I don’t know (as long as they are legit!). But never (and I mean never!) request to connect with someone, then add them to your email marketing database.

If I’ve connected with you on LinkedIn, I haven’t given you permission to to market to me on any other channel. For you to be able to send me email communications, I need to opt in to your email list, and be able to unsubscribe at any time.

If you want help getting more out of your social media marketing, please download our free step by step guide today!

Why post your blogs to social media more than once

Why post your blogs to social media more than once

So you own a business, and want to create some interest about what you do? Or perhaps you want to position yourself as a thought leader in your industry? Blogs are a simple and effective way to promote what you do in an education way.

A simple definition of blog is that it is a journal or a diary that is on the internet. People create blogs because they want to express themselves; they want their voice to be heard. Sometimes, they wanted to share something about something that they love. And you love what you do, so why not share it!

So you’ve gone ahead and created a blog, now you have to share it with your audience. And social media is the perfect place to share your wisdom. But how often you should post your blog on social media? Is it relevant to share your content more than once? Let’s take a look at why you have to share your blog more than once.

  1. More traffic. Sharing your blog once will reach some of your audience. Sharing it multiples times will make sure you reach more people. Remember to give it a new introduction each time.
  2. Reach multiple time zones, especially if you have customers across Australia, or even the world. By resharing or retweeting your blog post, there is a definite possibility that you will be able to reach those who missed your post the first time around.
  3. Gain more followers. If your blog is engaging, your fans are likely to share it – which means people outside of your community will see your content. If they like your content, you’ll get some extra followers! Also, once you repost your blog, especially if you have evergreen content, it will still be relevant to others even if you posted it few weeks ago.

Now that you know the reasons why you have to share your content more than once in social media, you can use this as an advantage but just make sure that you won’t over do it. Also, make sure that you have different techniques once you repost your blog because if it is always the same format or the same title, your content will look tired. Just always remember than once you create a blog, this will speak about you and you wanted to build credibility and earn people’s trust.

If you want help getting more out of your social media marketing, please download our free step by step guide today!

What social media channel is best for your business?

What social media channel is best for your business?

We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune to the impact of social media and many are making use of different social media channels to achieve their own goals in a much easier and faster ways.

So if you’ve just started your business, or even if you’ve been around for a while, you’ll want to use your time and resources effectively and use those social media channels that will connect you with your target audience. This way, you are able to market directly to those people that might be your potential clients and to those that matters most to your business.

What you might have some difficulty with, is that you have to determine which among the social media channels is best for your business based upon your target market. To help you along, we have taken some of the well known social media channels below and outlined how they might be used in your business. Take the time to think of what channel could be the most useful to you:

  1. Facebook – this is far and away the most popular social media channel (outside of Youtube). It has more than 15 million users just in Australia alone, with at least half using it on their mobile phones. If you are a retail business (whether online or have a physical shopfront) then I’d highly recommend having a Facebook page as part of your marketing mix.
  2. Twitter – can be useful in driving traffic to your website, if you post regular blogs. It can also be useful in live tweeting events and keeping your followers ‘in the know’. Twitter can be great for B2B industries, but make sure you have the time to dedicate to the platform as you do need to post a few times a day to be seen.
  3. LinkedIn – this platform is the ‘Facebook’ for the professional world. LinkedIn plays an important role in connecting professionals not only in your own industry, but also can connect you with potential clients, or even referral partners. A word of warning – please don’t spam! If you want to connect with someone, make sure you have a specific reason for connecting with them, and if you do connect, don’t start spamming them with your sales pitch.
  4. Instagram – if you have a visual based business, for example, photography, graphic design or food, then this popular photo sharing social media channel could really increase your brand awareness. You can use visual storytelling showcase beautifully crafted photos or videos that demonstrate what you offer, with directly selling your products. This could, for example, be a recipe that include an ingredient you sell.
  5. There are lots of social media platforms you can use. Above are just some of the most popular among them. What you need is to investigate WHERE your target audience is. Meaning, you have to identify if they are fond of using Facebook or Twitter or any other social media channel so you know where to reach them.

Go and discover what channel fits your business best!

If you want help getting more out of your social media marketing, please download our free step by step guide today!

Curating social media content with Feedly

Curating social media content with Feedly

Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to be successful in content curation, it is important to display only the most relevant content. This is where Feedly comes in.

When it comes to content curation, there are lot of tools that can be used. There are millions of pieces of content shared each day and to find the most relevant content for your audience and your brand requires a tool that can organise this content in a sensible and easy to read way. One tool that you can use is Feedly. This tool helps you to easily organise all of the feeds and websites you follow in one single stream, making it organised and searchable. Feedly allows you to classify and sort information from hundreds of sources. But how can Feedly help in curating your social media content?

  • Feedly better visualises your information feeds. You can set the display mode to each information feed that you need.
  • The Preferences tab provides useful tools to customise the interface and it allows you to customise the home page and hide categories that are not updated.
  • Feedly can also manage your information. By using keywords that is integrated to Feedly, this will allow you to search in the news feeds. Feedly offers you several keyboard shortcuts that can help you in searching those feeds.
  • It’s also connected to services that can save articles that you can check later. Posts can be shared or added immediately to your queue and be shared at a later time.
  • The platform also includes buttons that can share information. These tools can help you for easy sharing with your audience.
  • Feedly is an awesome tool for finding timely articles on topics you want to share. By using Feedly, you can find content and organise it by categories.
  • Feedly can follow topics that are important for you and your business. You can also create custom configurations to best fit your reading style.

When curating content, you get to provide content and value to your audience way beyond what you create yourself. These connections can help you in increasing your reach, connecings with influencers and it expanding your audience’s experience. Content curation does not only benefit your audience but you as well. It’s faster and cheaper to create unlike always creating original content.

Content marketing is no simple task. Just always remember, that whatever company you are in, make sure that content curation should be personal and it should build value.

If you want help getting more out of your social media marketing, please download our free step by step guide today!