June 2018

How to review your social media channels

By |June 18th, 2018|

Social media marketing is never a set and forget marketing channel. If you’ve created a Facebook page, Twitter account or Instagram profile, you still need to regularly review how each channel is performing and make tweaks or changes to your activity.

One huge lesson we all got from the major changes to Facebook’s newsfeed algorithm is […]

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Social media image sizes

By |June 11th, 2018|

If you are setting up, or refreshing your social media channels, it’s important to have the right size images. Below are the five main social media channels and the images sizes you need for each one. In this post we cover the main profile images for Facebook, Twitter, Instagram, LinkedIn and Youtube. We will look […]

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May 2018

Social Media Channel Plan

By |May 24th, 2018|

Yesterday, I did a Facebook Live on the 4 elements you need to think about for any social media channel you use to market your business. Like any strategy, being super clear on why you are using something and knowing how it will add value to your business, will help ensure you don’t waste precious […]

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What metrics should I be looking at?

By |May 14th, 2018|

What metrics should I be looking at?

One of the most popular questions I get asked is “So how do I know if social media is working for me?”. The obvious answer is in the increased sales and customers coming your way, but there are other metrics that can help you understand what’s working and what’s […]

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March 2018

Do you have a plan for each social media channel?

By |March 26th, 2018|

Hands up if you have a marketing, or more specifically, a social media marketing strategy? If you do, well done! If you don’t, stop reading and go and get my 1 page template social media plan template.

In your plan, you are likely to have identified what channels you are going to use to promote your […]

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August 2017

Using hashtags to grow your audience

By |August 12th, 2017|

Everyone wants more Twitter and Instagram followers. Whether you’re trying to grow your personal or business account, it can be challenging to grow your audience. Trying to stand out on an application that has over 600 million users is not an easy task at all. One of the best (and often misused tools) is hashtags.

But […]

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July 2017

Using Twitter lists for your business

By |July 29th, 2017|

A great way to organise, recognise and interact with different segments of your audience is by using Twitter lists. If you follow more than a few hundred people on Twitter, you might want to categorise those you follow into more easily digestible chunks. In Australia, there are more than 2.9 million Twitter accounts, so chances […]

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Best time to post on social media by channel

By |July 1st, 2017|

Let’s face it, social media has become so much a part of our lives, that we’re constantly checking our phones for the latest update. It’s also a quick way to connect with friends and loved ones and many SMEs across Australia use it to market their products and services. So when is the best time […]

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April 2017

Top 10 Tools to Schedule Posts on Social Media

By |April 26th, 2017|

Chances are, you are using some type of social media to promote your business online. With the various platforms used today (including Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and more), the need to constantly update them with fresh content is overwhelming for lots of business owners.

Good thing there are scheduling tools and software that have […]

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What social media channel is best for your business?

By |April 9th, 2017|

We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune […]

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