We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune […]
By Paula O'sullivan|2018-10-16T22:42:30+00:00October 15th, 2018|
Do you have a Twitter account with a decent following? Do you use Twitter to build awareness around you and your brand (even if you are the brand)? If you answered yes to any of these then you may want to think about getting your Twitter account verified.
The main benefit is that blue verified […]
By Paula O'sullivan|2018-06-11T09:33:12+00:00June 18th, 2018|
Social media marketing is never a set and forget marketing channel. If you’ve created a Facebook page, Twitter account or Instagram profile, you still need to regularly review how each channel is performing and make tweaks or changes to your activity.
One huge lesson we all got from the major changes to Facebook’s newsfeed algorithm is […]
By Paula O'sullivan|2018-05-15T11:03:08+00:00May 14th, 2018|
What metrics should I be looking at?
One of the most popular questions I get asked is “So how do I know if social media is working for me?”. The obvious answer is in the increased sales and customers coming your way, but there are other metrics that can help you understand what’s working and what’s […]
By Paula O'sullivan|2017-09-13T06:32:35+00:00August 12th, 2017|
Everyone wants more Twitter and Instagram followers. Whether you’re trying to grow your personal or business account, it can be challenging to grow your audience. Trying to stand out on an application that has over 600 million users is not an easy task at all. One of the best (and often misused tools) is hashtags.
By Paula O'sullivan|2017-09-14T00:48:12+00:00July 29th, 2017|
A great way to organise, recognise and interact with different segments of your audience is by using Twitter lists. If you follow more than a few hundred people on Twitter, you might want to categorise those you follow into more easily digestible chunks. In Australia, there are more than 2.9 million Twitter accounts, so chances […]