Keeping your audience engaged, and with relevant content, is one the most important facets of your social media strategy. But how do you find good content and not only that; how do you organise it and deliver it you your audience without repeating yourself, your message, or tying yourself in a knot of dis-organisation. The […]
By Paula O'sullivan|2018-08-26T01:49:34+00:00August 20th, 2018|
What do I say? (a.k.a I need help with content!)
If there is one theme from businesses I hear time and time again when it comes to social media is “Yes I do know I need to use it but I don’t know what to say”. They have a Facebook page, and maybe a Twitter account, and […]
By Paula O'sullivan|2018-07-24T23:28:45+00:00July 24th, 2018|
Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and head possum at Possum Digital. In this episode we’re going to be looking at how to choose an audience to target for your Facebook advertising.
Now during 2018, Facebook has undergone wholesale changes to its platform including the Ads Manager. We […]
By Paula O'sullivan|2018-07-17T23:53:15+00:00July 16th, 2018|
It seems that everywhere you turn, marketers are talking about leads, leads and more leads. It’s true, to grow your business you need to bring in new clients and so you need to attract leads in order to be able to convert them into paying customers. Social media, specifically Facebook Lead Ads, is an excellent […]
By Paula O'sullivan|2018-07-02T08:41:59+00:00July 2nd, 2018|
Since changes to Facebook’s news feed have impacted on the organic reach of a lot of pages, more and more publishers are turning to Facebook Advertising to supplement their current efforts. And if lead generation is part of the strategy, there will typically be a funnel of some sort involved.
Usually, this funnel would involve created […]
By Paula O'sullivan|2018-05-15T11:03:08+00:00May 14th, 2018|
What metrics should I be looking at?
One of the most popular questions I get asked is “So how do I know if social media is working for me?”. The obvious answer is in the increased sales and customers coming your way, but there are other metrics that can help you understand what’s working and what’s […]
By Paula O'sullivan|2017-09-14T00:47:42+00:00August 5th, 2017|
One of the strongest ways for companies to engage and to communicate with their customers is through email marketing. By using email, they can keep in touch with their clients and inform them about their services and new products. The use of email marketing can amplify a businesses’ marketing strategy through nurturing existing contacts.
By Paula O'sullivan|2017-09-14T00:48:12+00:00July 29th, 2017|
A great way to organise, recognise and interact with different segments of your audience is by using Twitter lists. If you follow more than a few hundred people on Twitter, you might want to categorise those you follow into more easily digestible chunks. In Australia, there are more than 2.9 million Twitter accounts, so chances […]