September 2018

Creating a Content Calendar for your Social Media

By |September 10th, 2018|

Keeping your audience engaged, and with relevant content, is one the most important facets of your social media strategy. But how do you find good content and not only that; how do you organise it and deliver it you your audience without repeating yourself, your message, or tying yourself in a knot of dis-organisation. The […]

Comments Off on Creating a Content Calendar for your Social Media

August 2018

Social media content: How do you keep it flowing?

By |August 20th, 2018|

What do I say? (a.k.a I need help with content!)
If there is one theme from businesses I hear time and time again when it comes to social media is “Yes I do know I need to use it but I don’t know what to say”. They have a Facebook page, and maybe a Twitter account, and […]

Comments Off on Social media content: How do you keep it flowing?

July 2018

Social Media Nibbles E07: Picking an audience for your next Facebook Ad

By |July 24th, 2018|

Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and head possum at Possum Digital. In this episode we’re going to be looking at how to choose an audience to target for your Facebook advertising.

Now during 2018, Facebook has undergone wholesale changes to its platform including the Ads Manager. We […]

Comments Off on Social Media Nibbles E07: Picking an audience for your next Facebook Ad

Are Facebook Lead Ads right for you?

By |July 16th, 2018|

It seems that everywhere you turn, marketers are talking about leads, leads and more leads. It’s true, to grow your business you need to bring in new clients and so you need to attract leads in order to be able to convert them into paying customers. Social media, specifically Facebook Lead Ads, is an excellent […]

Comments Off on Are Facebook Lead Ads right for you?

Facebook Ad funnel Strategy

By |July 2nd, 2018|

Since changes to Facebook’s news feed have impacted on the organic reach of a lot of pages, more and more publishers are turning to Facebook Advertising to supplement their current efforts. And if lead generation is part of the strategy, there will typically be a funnel of some sort involved.

Usually, this funnel would involve created […]

Comments Off on Facebook Ad funnel Strategy

May 2018

What metrics should I be looking at?

By |May 14th, 2018|

What metrics should I be looking at?

One of the most popular questions I get asked is “So how do I know if social media is working for me?”. The obvious answer is in the increased sales and customers coming your way, but there are other metrics that can help you understand what’s working and what’s […]

Comments Off on What metrics should I be looking at?

April 2018

Growing your business with LinkedIn

By |April 22nd, 2018|

With all the controversy surrounding Facebook recently, the one thing it has highlighted for many businesses, is not to put all of your marketing budgets and resources in just one platform. In this article we’ll look at 5 ways you can use LinkedIn to grow your business.

As at February 2018, there are approximately 4.2 million […]

Comments Off on Growing your business with LinkedIn

August 2017

How Often Should You Email Your Database?

By |August 5th, 2017|

One of the strongest ways for companies to engage and to communicate with their customers is through email marketing. By using email, they can keep in touch with their clients and inform them about their services and new products. The use of email marketing can amplify a businesses’ marketing strategy through nurturing existing contacts.

So […]

Comments Off on How Often Should You Email Your Database?

July 2017

Using Twitter lists for your business

By |July 29th, 2017|

A great way to organise, recognise and interact with different segments of your audience is by using Twitter lists. If you follow more than a few hundred people on Twitter, you might want to categorise those you follow into more easily digestible chunks. In Australia, there are more than 2.9 million Twitter accounts, so chances […]

Comments Off on Using Twitter lists for your business

November 2016

Optimising your LinkedIn Profile for Success

By |November 20th, 2016|

Do you have a LinkedIn profile? If you’re a business professional, chances are you’re on LinkedIn. It’s the perfect platform for meeting new business connections, link up with people in complimentary industries and share knowledge with those inside your own. And as of early 2016 there are almost 7 million people in Australia on LinkedIn.
Your LinkedIn […]

Comments Off on Optimising your LinkedIn Profile for Success