August 2018

Social media content: How do you keep it flowing?

By |August 20th, 2018|

What do I say? (a.k.a I need help with content!)
If there is one theme from businesses I hear time and time again when it comes to social media is “Yes I do know I need to use it but I don’t know what to say”. They have a Facebook page, and maybe a Twitter account, and […]

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July 2018

Top tips for LinkedIn Company Pages

By |July 23rd, 2018|

With organic reach being impacted for Facebook pages, many businesses are turning to LinkedIn Company Pages to build a community and market their business. If your target audience is on LinkedIn, then this could be a worthwhile channel for you.

Like any other marketing channel, you need to have a plan for how you will use […]

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June 2018

How to review your social media channels

By |June 18th, 2018|

Social media marketing is never a set and forget marketing channel. If you’ve created a Facebook page, Twitter account or Instagram profile, you still need to regularly review how each channel is performing and make tweaks or changes to your activity.

One huge lesson we all got from the major changes to Facebook’s newsfeed algorithm is […]

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May 2018

Social Media Channel Plan

By |May 24th, 2018|

Yesterday, I did a Facebook Live on the 4 elements you need to think about for any social media channel you use to market your business. Like any strategy, being super clear on why you are using something and knowing how it will add value to your business, will help ensure you don’t waste precious […]

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Social Media Nibbles E03: Social Media Content Made Easy

By |May 15th, 2018|

Hello, and welcome to Social Media Nibbles. I’m Paula O’Sullivan, Social Media Strategist and Head Possum at Possum Digital. In this episode, I’m going to give you my five best tips and tricks for curating content for your online community.

If you use social media marketing, or really any other online channels to promote and market […]

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7 ways to use EOFY to market your business

By |May 7th, 2018|

It’s only that start of May, so why would we even think about End of Financial Year (EOFY)? Well, if the start of this year is anything to go by, the next 6 – 7 weeks will creep up on you way too quickly! But also, by getting in now, you’ll start getting your client […]

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March 2018

Do you have a plan for each social media channel?

By |March 26th, 2018|

Hands up if you have a marketing, or more specifically, a social media marketing strategy? If you do, well done! If you don’t, stop reading and go and get my 1 page template social media plan template.

In your plan, you are likely to have identified what channels you are going to use to promote your […]

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September 2017

Accepting LinkedIn connections

By |September 7th, 2017|

LinkedIn is the best social network for professionals. In Australia it is a platform that is used mainly for connecting to colleagues and other work related matters (and for recruiters to head hunt for talent!).

As a social media tool, LinkedIn is built around making connections; and has prompts to encourage you to grow the number […]

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June 2017

Curating social media content with Feedly

By |June 12th, 2017|

Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to be successful in content curation, it is […]

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July 2016

How will you respond to criticism online?

By |July 21st, 2016|

Online reputation – do you know yours?
With two in three Australians using social media regularly, there’s a good chance your business (and therefore your online reputation) is being talked about somewhere in cyberspace. Sometimes it’s good, sometimes it’s not.

Users take to the many platforms available, especially Facebook and Twitter, when they’ve had a wonderful experience. […]

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