August 2018

Why your LinkedIn profile picture matters

By |August 27th, 2018|

Are you on LinkedIn?
LinkedIn is the perfect platform for networking online. You can meet new business connections, link up with people in complimentary industries and share knowledge with those inside your own. You can also ask questions, get head hunted, look for jobs and even hire staff.

So how you represent yourself on LinkedIn is crucial to […]

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June 2018

Using reviews to grow your business

By |June 25th, 2018|

If you’re in business, you’ll know how important it is to toot your own horn to your potential customers. If you don’t say how brilliant you are at what you do, then who will? The short answers is – your customers! So let’s look at why reviews matter, and how you can use them to […]

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Is social proof on LinkedIn useful?

By |June 4th, 2018|

Anyone who is a social media marketer talks about the need for social proof in your social media channels. Essentially, it’s one thing to tell your potential customers how great you are, but it always sounds better coming from someone else.

Traditionally, we’d be getting testimonials (either written, spoken or on video), then using those across […]

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April 2018

When is email spam not spam?

By |April 30th, 2018|

I’ve been on a mission lately – to take on spam. With GDPR around the corner, and controversy surrounding Facebook and use of personal data, you’d think that business owners and marketers would be aware of how they collect and use data from others in their network. But unfortunately (either through not knowing, or not […]

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July 2017

Using LinkedIn ‘In Mail’ without annoying people

By |July 6th, 2017|

Having a lot of emails in your inbox is overwhelming but at the same time, it is a bit annoying. What to read and which is the most important?  In Mail, LinkedIn’s private messaging feature, is a way to communicate to your connections outside of regular email. But like every messaging service, there are good, […]

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May 2017

Branding consistency for social media

By |May 13th, 2017|

Consumers always purchase products from the brand that they know and trust. This means that as a business owner, you need to interact well with your customers and by doing this; your customers will identify you, primarily through consistent branding. When consumers know the identity of your brand, then they will build a relationship with […]

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November 2016

Optimising your LinkedIn Profile for Success

By |November 20th, 2016|

Do you have a LinkedIn profile? If you’re a business professional, chances are you’re on LinkedIn. It’s the perfect platform for meeting new business connections, link up with people in complimentary industries and share knowledge with those inside your own. And as of early 2016 there are almost 7 million people in Australia on LinkedIn.
Your LinkedIn […]

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July 2016

How will you respond to criticism online?

By |July 21st, 2016|

Online reputation – do you know yours?
With two in three Australians using social media regularly, there’s a good chance your business (and therefore your online reputation) is being talked about somewhere in cyberspace. Sometimes it’s good, sometimes it’s not.

Users take to the many platforms available, especially Facebook and Twitter, when they’ve had a wonderful experience. […]

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