We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune […]
By Paula O'sullivan|2018-11-18T05:34:21+00:00November 19th, 2018|
There isn’t a day goes by where someone is doing a Facebook Live. Many enjoy this Facebook feature to share special moments or give you an insight into someone’s life or business. It has been beneficial not only to ordinary users but also for broadcasting real time events.
However, to make the most of Facebook […]
By Paula O'sullivan|2018-08-15T00:43:52+00:00August 15th, 2018|
Paula O.: Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and Head Possum at Possum Digital. In this episode, I get to totally geek out with our very special guest Elly Hurley from Nudge Marketing. Elly is the co-founder of Nudge Marketing, Australia’s number one authority in Messenger marketing and […]
By Paula O'sullivan|2018-08-12T07:54:48+00:00August 13th, 2018|
Do you own or manage a Facebook page? The during last week, you would have received an email from Facebook letting you know that they are changing the template of pages. Don’t worry, this is not spam, it is definitely legitimate. But as always, if you don’t want to click on the link in the […]
By Paula O'sullivan|2018-07-24T23:28:45+00:00July 24th, 2018|
Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and head possum at Possum Digital. In this episode we’re going to be looking at how to choose an audience to target for your Facebook advertising.
Now during 2018, Facebook has undergone wholesale changes to its platform including the Ads Manager. We […]
By Paula O'sullivan|2018-07-17T23:53:15+00:00July 16th, 2018|
It seems that everywhere you turn, marketers are talking about leads, leads and more leads. It’s true, to grow your business you need to bring in new clients and so you need to attract leads in order to be able to convert them into paying customers. Social media, specifically Facebook Lead Ads, is an excellent […]
By Paula O'sullivan|2018-06-26T21:12:02+00:00June 26th, 2018|
Paula: Hello! And welcome to Social Media Nibbles. I’m Paula O’Sullivan , Social Media Strategist and head possum at Possum Digital. In this episode we have a very special guest: the wonderful Kate Toon. An award winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. […]
By Paula O'sullivan|2018-06-28T23:56:55+00:00June 22nd, 2018|
On 20 June 2018 Facebook announced that it will trial the ability for Facebook group admins to charge a subscription fee for their groups. A small scale trial will help Facebook determine if this is a viable way for Facebook group admins to make money out of their groups, especially if they are running memberships […]
By Paula O'sullivan|2018-06-11T09:33:12+00:00June 18th, 2018|
Social media marketing is never a set and forget marketing channel. If you’ve created a Facebook page, Twitter account or Instagram profile, you still need to regularly review how each channel is performing and make tweaks or changes to your activity.
One huge lesson we all got from the major changes to Facebook’s newsfeed algorithm is […]