December 2018

What social media channel is best for your business?

By |December 3rd, 2018|

We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune […]

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November 2018

Top 10 tips for using Facebook Live

By |November 19th, 2018|

There isn’t a day goes by where someone is doing a Facebook Live. Many enjoy this Facebook feature to share special moments or give you an insight into someone’s life or business. It has been beneficial not only to ordinary users but also for broadcasting real time events.

However, to make the most of Facebook […]

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October 2018

Do hashtags still matter?

By |October 22nd, 2018|

One of the most asked questions I get is “what is the point of hashtags and how do I use them?” To start with the first question, hashtags are useful (depending on the platform) in categorising content and making it easier for people to search for certain topics. They can help you follow live events, […]

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August 2018

Social Media Nibble E08: Getting started with your own Facebook chatbot

By |August 15th, 2018|

Paula O.: Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and Head Possum at Possum Digital. In this episode, I get to totally geek out with our very special guest Elly Hurley from Nudge Marketing. Elly is the co-founder of Nudge Marketing, Australia’s number one authority in Messenger marketing and […]

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Using a Facebook page template

By |August 13th, 2018|

Do you own or manage a Facebook page? The during last week, you would have received an email from Facebook letting you know that they are changing the template of pages. Don’t worry, this is not spam, it is definitely legitimate. But as always, if you don’t want to click on the link in the […]

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July 2018

Social Media Nibbles E07: Picking an audience for your next Facebook Ad

By |July 24th, 2018|

Hello and welcome to Social Media Nibbles. I’m Paula O’Sullivan, social media strategist and head possum at Possum Digital. In this episode we’re going to be looking at how to choose an audience to target for your Facebook advertising.

Now during 2018, Facebook has undergone wholesale changes to its platform including the Ads Manager. We […]

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Are Facebook Lead Ads right for you?

By |July 16th, 2018|

It seems that everywhere you turn, marketers are talking about leads, leads and more leads. It’s true, to grow your business you need to bring in new clients and so you need to attract leads in order to be able to convert them into paying customers. Social media, specifically Facebook Lead Ads, is an excellent […]

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June 2018

Social Media Nibbles E05: Should you use Facebook groups?

By |June 26th, 2018|

Paula:                    Hello! And welcome to Social Media Nibbles. I’m Paula O’Sullivan , Social Media Strategist and head possum at Possum Digital. In this episode we have a very special guest: the wonderful Kate Toon. An award winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. […]

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Will Facebook groups replace membership websites?

By |June 22nd, 2018|

On 20 June 2018 Facebook announced that it will trial the ability for Facebook group admins to charge a subscription fee for their groups. A small scale trial will help Facebook determine if this is a viable way for Facebook group admins to make money out of their groups, especially if they are running memberships […]

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How to review your social media channels

By |June 18th, 2018|

Social media marketing is never a set and forget marketing channel. If you’ve created a Facebook page, Twitter account or Instagram profile, you still need to regularly review how each channel is performing and make tweaks or changes to your activity.

One huge lesson we all got from the major changes to Facebook’s newsfeed algorithm is […]

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