A lead magnet is an incentive like a free piece of content or a discount, that marketers offer to potential customers in exchange for their information such as email address or or phone number. If you are serious about growing a decent sized email database, you’ll need a lead magnet in your marketing collateral if you […]
I’ve been on a mission lately – to take on spam. With GDPR around the corner, and controversy surrounding Facebook and use of personal data, you’d think that business owners and marketers would be aware of how they collect and use data from others in their network. But unfortunately (either through not knowing, or not […]
One of the strongest ways for companies to engage and to communicate with their customers is through email marketing. By using email, they can keep in touch with their clients and inform them about their services and new products. The use of email marketing can amplify a businesses’ marketing strategy through nurturing existing contacts.