There are a lot of ways to get people to visit your site even if they haven’t heard of you yet. One way to increase your audience and to drive traffic is through the use of video (if you’re not doing this already). Whether it is just a simple video blog, a how to video or just a product review, the best place to host your video this is Youtube.
Youtube is the second most used search engine in the world, after Google (which actually owns Youtube!). As it’s a free, and relatively easy platform to use, Youtube can help you reach new people, as long as you produce interesting content. Let’s see how to use this powerful video website to grow your website traffic:
Add call to action. Once someone has watched your video, you want them to do something else. This is where having a strong call to action comes in. It can be something as simple as ‘Share this video with you friends’ or even ‘Click on the website below to find out more’. If you do use a call to action that involves taking your subscribers to your website, make sure the landing page is consistent with the messaging in the video, that way you keep your audience engaged.
Make the most effective use of your video metadata. It is the underlying description about your video, so make sure to write the title and description for every video you post and include keywords that are appropriate on the video. Think about how your audience will be searching for the content you are creating, and develop your descriptions around these.
Use Playlists. To achieve a higher visibility on the content of your channel, having a playlist is critical. Playlists organise your videos into groups based on the topic you have created. But always take note of having a description and keyword for your playlists, in addition to having them for each individual video. By doing this, the videos you have uploaded will drive traffic if you have a keyword rich descriptions in every group of videos you have.
Youtube is the bomb for getting brands noticed. If you’re still having some troubles driving more traffic in your website, consider using Youtube. But you have to remember that your goal is to build a community of followers so don’t forget that the most important factor to consider is creating a relevant content and valuable videos to attract the right viewers. Using Youtube is one of the great ways to drive traffic to your website just be sure that you set up your videos properly.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Using Google Analytics to understand website traffic
Google Analytics is one of the top and most powerful tools for monitoring and analysing traffic on your website. The metrics it provides, give you valuable insights into website visitation and also behaviour – ie, who is coming to your website and what they are doing when they get there. It can also tell you how users are able to get to your website and the content they are interested in.
So what metrics do you need to keep an eye on to understand how your website is performing; and that will help you to get more traffic to your website? These are the things that you should be focusing on so that you will know what to do next with your campaign or with your site.
Keywords. It is very important to know which keywords drive the most quality. By knowing which keywords have ranked high, you can work on these keywords and use it more on your website in order to make it easier to rank higher in organic search.
Amount of Visits. It is essential to know the days and time that you have the most visit on your website. Having the knowledge of these important dates and time allows you to publish more content on that day where you will be getting more attention on your website.
Top Pages. Understanding which page (or pages) is effective and performing well, will help you to know what type of content people are most interested in. You can use that information to then create more of that type of content.
Referring Sites. Knowing what websites which are sending the most quality of your site, for example, which sites have mentioned your blog, your product or a social media channel that links your site is important. This is because, once you understand where your traffic is coming from, you can spend more time and resources in focusing on those sites and spend less time on those sites that are not performing well.
Overview of Visitors. When you know who your visitors are and their intent in visiting your website, you will know what interests them and you can tailor that in your content.
Google Analytics is great and is free. It has a number of features that allow you to review how well users are interacting with your content and site. This is very important because you can identify how you can improve your site and quickly adapt.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Having a lot of emails in your inbox is overwhelming but at the same time, it is a bit annoying. What to read and which is the most important? In Mail, LinkedIn’s private messaging feature, is a way to communicate to your connections outside of regular email. But like every messaging service, there are good, bad, and just plain rude ways to use it!
Here are some simple things you can do to ensure your LinkedIn in mail is valuable, and not spammy:
Have a relevant subject line. We have limited time to engage, so a good subject line will get people to open your message.
Keep your message short and simple. People won’t have the time to read a lengthy message, and will just delete it. Be simple and make sure to get to the point as quickly as possible.
Quality over quantity. Having lot of connections doesn’t mean that they have the same interest so rather than sending all your connections your mail, tailor your message to the person you are sending it to. Perhaps mention content they have posted recently, or a group that you both belong to.
Include ‘WIIFT’ – ie, what’s in it for them? Why should someone open your In Mail, then respond?
You can follow up but don’t be too pushy. Leave it a week or two, then send a follow up In Mail. And definitely don’t send messages daily – it looks a little stalkerish.
And lastly, let me share with you my biggest peeve about a specific LinkedIn behaviour. I’m happy to accept connection requests from people I don’t know (as long as they are legit!). But never (and I mean never!) request to connect with someone, then add them to your email marketing database.
If I’ve connected with you on LinkedIn, I haven’t given you permission to to market to me on any other channel. For you to be able to send me email communications, I need to opt in to your email list, and be able to unsubscribe at any time.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
What social media channel is best for your business?
We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune to the impact of social media and many are making use of different social media channels to achieve their own goals in a much easier and faster ways.
So if you’ve just started your business, or even if you’ve been around for a while, you’ll want to use your time and resources effectively and use those social media channels that will connect you with your target audience. This way, you are able to market directly to those people that might be your potential clients and to those that matters most to your business.
What you might have some difficulty with, is that you have to determine which among the social media channels is best for your business based upon your target market. To help you along, we have taken some of the well known social media channels below and outlined how they might be used in your business. Take the time to think of what channel could be the most useful to you:
Facebook – this is far and away the most popular social media channel (outside of Youtube). It has more than 15 million users just in Australia alone, with at least half using it on their mobile phones. If you are a retail business (whether online or have a physical shopfront) then I’d highly recommend having a Facebook page as part of your marketing mix.
Twitter – can be useful in driving traffic to your website, if you post regular blogs. It can also be useful in live tweeting events and keeping your followers ‘in the know’. Twitter can be great for B2B industries, but make sure you have the time to dedicate to the platform as you do need to post a few times a day to be seen.
LinkedIn – this platform is the ‘Facebook’ for the professional world. LinkedIn plays an important role in connecting professionals not only in your own industry, but also can connect you with potential clients, or even referral partners. A word of warning – please don’t spam! If you want to connect with someone, make sure you have a specific reason for connecting with them, and if you do connect, don’t start spamming them with your sales pitch.
Instagram – if you have a visual based business, for example, photography, graphic design or food, then this popular photo sharing social media channel could really increase your brand awareness. You can use visual storytelling showcase beautifully crafted photos or videos that demonstrate what you offer, with directly selling your products. This could, for example, be a recipe that include an ingredient you sell.
There are lots of social media platforms you can use. Above are just some of the most popular among them. What you need is to investigate WHERE your target audience is. Meaning, you have to identify if they are fond of using Facebook or Twitter or any other social media channel so you know where to reach them.
Go and discover what channel fits your business best!
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Why Social Media and Search Engine Optimisation Go Hand-in-hand
When it comes to marketing your business online, social media and search engine optimisation can be the best partner in being seen by people who are likely to buy from you. Today’s competition among the countless businesses gets tougher and tougher as new tools, software and techniques are being introduced. However, having a website is not enough to promote your products and services. There are marketing strategies that need to be implemented properly to effectively generate results. Are you doing your online marketing techniques the right way?
Delving More about SEO
Search engine optimisation is an effective process of getting traffic from the ‘free’, ‘organic’, ‘editorial’, or ‘natural’ search results on search engines, according to Search Engine Land. It’s important to note than when using the process, you need to be informed on its important features. There are two major divisions of SEO: on-page optimisation and off-page optimisation.
On-page optimisation includes the process of finding the best keywords to be target and how they are to be placed on the website pages. This also includes some technical processes such as adding meta title, description, alt tags, headings, and focus keywords to pages and posts of the website.
On the other hand, Off-page SEO is implemented when links of your website are being shared such as when included in email, article sites, ads, listings, bookmarks, and more.
To sum up, SEO helps in building your site’s visibility on search engines such as Google, Yahoo, and Bing.
Getting more Influencers through Social Media
Meanwhile, not because your site is already optimised and is starting to rank in some searches, it will stop there. Consistency must be taken into consideration. Social media platforms such as Facebook, Twitter, Pinterest, Instagram, and LinkedIn are effective help in getting traffic and popularity of the website.
These social media profiles are gateway on how people can find you and check your products and services. People nowadays are keen and more interested in using their social media accounts when doing online activities, either through their mobile phones or desktop computers.
Social media help in delivering updates and buzz about the website. Thus, once you’ve published and optimised post for instance, you can share it socially so that it will reach more audience.
Just an interesting FB post, a trending tweet, or an eye-catching image in Instagram can actually drive a massive traffic to your website. That’s why social media is now dubbed as a new and really effective way of link building.
Therefore, if SEO is for visibility, then social media is for consistency. These two are inevitably both important and work hand-in-hand to ensure improved ranking placement and social interaction.
Here are some additional tips to make your website and social media profiles effective:
Have a complete social media account. Make sure to have an image, description, and contact details.
Your website must be user-friendly, compelling, and relevant to the niche you are in.
Build your connection and establish your reputation to the right market for your business.
Do you have other tips or questions about SEO and Social Media? Feel free to share or send us a message.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
