When it comes to marketing your business online, social media and search engine optimisation can be the best partner in being seen by people who are likely to buy from you. Today’s competition among the countless businesses gets tougher and tougher as new tools, software and techniques are being introduced. However, having a website is not enough to promote your products and services. There are marketing strategies that need to be implemented properly to effectively generate results. Are you doing your online marketing techniques the right way?
Delving More about SEO
Search engine optimisation is an effective process of getting traffic from the ‘free’, ‘organic’, ‘editorial’, or ‘natural’ search results on search engines, according to Search Engine Land. It’s important to note than when using the process, you need to be informed on its important features. There are two major divisions of SEO: on-page optimisation and off-page optimisation.
On-page optimisation includes the process of finding the best keywords to be target and how they are to be placed on the website pages. This also includes some technical processes such as adding meta title, description, alt tags, headings, and focus keywords to pages and posts of the website.
On the other hand, Off-page SEO is implemented when links of your website are being shared such as when included in email, article sites, ads, listings, bookmarks, and more.
To sum up, SEO helps in building your site’s visibility on search engines such as Google, Yahoo, and Bing.
Getting more Influencers through Social Media
Meanwhile, not because your site is already optimised and is starting to rank in some searches, it will stop there. Consistency must be taken into consideration. Social media platforms such as Facebook, Twitter, Pinterest, Instagram, and LinkedIn are effective help in getting traffic and popularity of the website.
These social media profiles are gateway on how people can find you and check your products and services. People nowadays are keen and more interested in using their social media accounts when doing online activities, either through their mobile phones or desktop computers.
Social media help in delivering updates and buzz about the website. Thus, once you’ve published and optimised post for instance, you can share it socially so that it will reach more audience.
Just an interesting FB post, a trending tweet, or an eye-catching image in Instagram can actually drive a massive traffic to your website. That’s why social media is now dubbed as a new and really effective way of link building.
Therefore, if SEO is for visibility, then social media is for consistency. These two are inevitably both important and work hand-in-hand to ensure improved ranking placement and social interaction.
Here are some additional tips to make your website and social media profiles effective:
- Have a complete social media account. Make sure to have an image, description, and contact details.
- Your website must be user-friendly, compelling, and relevant to the niche you are in.
- Build your connection and establish your reputation to the right market for your business.
Do you have other tips or questions about SEO and Social Media? Feel free to share or send us a message.