November 2018

Curating social media content with Feedly

By |November 26th, 2018|

Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to be successful in content curation, it is […]

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Why the 80/20 rule matters

By |November 12th, 2018|

You may have heard the concept of the 80/20 rule or the Pareto principle. It states that for many events, 80% of the effects come from the 20% of causes. But what is 80/20 rule when it comes to social media and why is it important?

In social media, the 80/20 rule states that 80% leads […]

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October 2018

Do hashtags still matter?

By |October 22nd, 2018|

One of the most asked questions I get is “what is the point of hashtags and how do I use them?” To start with the first question, hashtags are useful (depending on the platform) in categorising content and making it easier for people to search for certain topics. They can help you follow live events, […]

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Why Instagram is good for visual based businesses

By |October 8th, 2018|

If you are a photographer, a florist, or own a food based business, chances are you are on Instagram. For visual based businesses like your, is Instagram the right platform for you?

The short answer is yes!

Australia alone has 5 million active users on this platform. Australians, most specially women are fond of instragramming for random […]

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September 2018

Which social media platform do I post update on?

By |September 24th, 2018|

With so many social media channels consuming our everyday lives, it’s sometimes a little hard to know which one to use for which occasion. The picture below gives a fun and succinct way to determining the social media platform where it is most appropriate place to be telling your followers what you’re up to – especially outside […]

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Using a lead magnet to grow your email database

By |September 17th, 2018|

A lead magnet is an incentive like a free piece of content or a discount, that marketers offer to potential customers in exchange for their information such as email address or or phone number. If you are serious about growing a decent sized email database, you’ll need a lead magnet in your marketing collateral if you […]

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Creating a Content Calendar for your Social Media

By |September 10th, 2018|

Keeping your audience engaged, and with relevant content, is one the most important facets of your social media strategy. But how do you find good content and not only that; how do you organise it and deliver it you your audience without repeating yourself, your message, or tying yourself in a knot of dis-organisation. The […]

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Writing a blog? Remember, one idea is always enough.

By |September 3rd, 2018|

This idea is not the end it’s only the beginning.
You’ve probably heard this before but have you heard it in the context of blog writing? You might be tempted to cram all your ideas into one blog, to amaze you reader with your knowledge but in reality a much simpler approach is best. Just […]

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August 2018

Social media content: How do you keep it flowing?

By |August 20th, 2018|

What do I say? (a.k.a I need help with content!)
If there is one theme from businesses I hear time and time again when it comes to social media is “Yes I do know I need to use it but I don’t know what to say”. They have a Facebook page, and maybe a Twitter account, and […]

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July 2018

Top tips for LinkedIn Company Pages

By |July 23rd, 2018|

With organic reach being impacted for Facebook pages, many businesses are turning to LinkedIn Company Pages to build a community and market their business. If your target audience is on LinkedIn, then this could be a worthwhile channel for you.

Like any other marketing channel, you need to have a plan for how you will use […]

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