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Curating social media content with Feedly

Curating social media content with Feedly

Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to be successful in content curation, it is important to display only the most relevant content. This is where Feedly comes in.

When it comes to content curation, there are lot of tools that can be used. There are millions of pieces of content shared each day and to find the most relevant content for your audience and your brand requires a tool that can organise this content in a sensible and easy to read way. One tool that you can use is Feedly. This tool helps you to easily organise all of the feeds and websites you follow in one single stream, making it organised and searchable. Feedly allows you to classify and sort information from hundreds of sources. But how can Feedly help in curating your social media content?

  • Feedly better visualises your information feeds. You can set the display mode to each information feed that you need.
  • The Preferences tab provides useful tools to customise the interface and it allows you to customise the home page and hide categories that are not updated.
  • Feedly can also manage your information. By using keywords that is integrated to Feedly, this will allow you to search in the news feeds. Feedly offers you several keyboard shortcuts that can help you in searching those feeds.
  • It’s also connected to services that can save articles that you can check later. Posts can be shared or added immediately to your queue and be shared at a later time.
  • The platform also includes buttons that can share information. These tools can help you for easy sharing with your audience.
  • Feedly is an awesome tool for finding timely articles on topics you want to share. By using Feedly, you can find content and organise it by categories.
  • Feedly can follow topics that are important for you and your business. You can also create custom configurations to best fit your reading style.

When curating content, you get to provide content and value to your audience way beyond what you create yourself. These connections can help you in increasing your reach, connecings with influencers and it expanding your audience’s experience. Content curation does not only benefit your audience but you as well. It’s faster and cheaper to create unlike always creating original content.

Content marketing is no simple task. Just always remember, that whatever company you are in, make sure that content curation should be personal and it should build value.

If you want help getting more out of your social media marketing, please download our free step by step guide today!

Top 10 tips for using Facebook Live

Top 10 tips for using Facebook Live

There isn’t a day goes by where someone is doing a Facebook Live. Many enjoy this Facebook feature to share special moments or give you an insight into someone’s life or business. It has been beneficial not only to ordinary users but also for broadcasting real time events.

However, to make the most of Facebook live’s function, users should learn the best tricks on how to produce an effective video:

  1. Plan the content. Decide for what topic or content you will be creating and what are you going to talk about. Too, think of your target audience.
  2. Select the best time to broadcast. Broadcast time is also important. You should consider what time works the best. Identify when your audiences are most active and online. With that, you can guarantee that your video will be seen by people right away.
  3. Promote before you broadcast. Let your audience know that you are going to have an upcoming video. You can post image or perhaps a shorter video to tell them you are going to post soon. If it is really an important video, invite and tell your friends to tune out by linking your account/business page.
  4. Consider sound and lighting. During the streaming, looks after the lighting and sound. Make sure people can see you and hear you clearly or else they will get annoyed. With bad sounds and light, they can in any time stop watching the video. Invest with quality microphones and change the angles while recording if needed.
  5. Relax and be comfortable. Make yourself comfortable while doing the recording. Don’t forget to introduce yourself and smile. Also take note to end your live video with a call to action and telling your viewers about your plan for your next video. This way you can have them tuned to your upcoming recordings. You can also ask them to share it or contact you for any follow up questions.
  6. Create an enticing description. Catch your viewer’s attention by writing an interesting description. Drive them to watch your Facebook live video with your killer description.
  7. Monitor the video and respond to comments. Check the reactions and increase engagement or interaction by addressing the comments. You can as well invite them to contribute their thoughts.
  8. Keep promoting. Don’t let your Facebook live video go to waste. You can promote this using other social media platforms. Create posts and link it to the Facebook video so you can direct other viewers from different platforms to see your recording.
  9. Analyse the results. Take a look at the data. See the number of people who watched your Facebook live, how many minutes they spend watching it, reactions, comments, shares and other data to determine how effective it is.
  10. Plan for your next video. Plan ahead of time what you’ll cover next. Based upon your first video, derive the best strategies. Experiment on new and different things.

With Facebook live, you can establish better relationship with your audience. You don’t have to be a professional broadcaster and videographer to produce a nice recording. You just have to state some information with confidence and enjoy the moment!

 

If you want help getting more out of your social media marketing, please download our free step by step guide today!

 

Why the 80/20 rule matters

Why the 80/20 rule matters

Why the 80/20 rule matters

You may have heard the concept of the 80/20 rule or the Pareto principle. It states that for many events, 80% of the effects come from the 20% of causes. But what is 80/20 rule when it comes to social media and why is it important?

In social media, the 80/20 rule states that 80% leads are generated by 20% marketing effort. This rule is applicable generally in marketing. Engaging your audience on social media is a very tough job; there is no definite formula on this. The basic concept of the 80/20 rule is that; 80% you should post valuable, entertaining content while the other 20% is to promoting your products or services through posts with a strong call to action.

80% – Interact. Inspire. Educate. Entertain. Connect.

This should be on the 80% of your time. Make all your posts about your audience and building that relationship. People rely on social media primarily to be entertained, if you’re not doing that then you’re not having a conversation with your target audience. Audiences always like interesting and educative content, they react to these type of posts and also have time to share this with their followers. So 80% of your social posts should be appealing and interesting, funny and informative.

Your posts should be of course shareable and have quality content. These posts can include articles, videos, photos, questions, interesting facts, news and many more.. This content should provoke your audience interest and engagement and your audience should feel the connection to your brand.

And remember – you don’t have to create all of this content yourself, you can curate it by sourcing content from others and sharing it with your social media community.

But we know that engaging your audience is also a difficult task so let me give you tips on how you can get the 80% educational content.

  • check what kind of posts people are reacting to
  • check what your competitors are sharing on their social media accounts
  • highlight those which is “must read” and don’t just simply share content
  • prioritise visual content, like images and especially video

Just remember that 80% of your posts should be in engaging your audience and not merely talking about your business.

20% – Promote

In the remaining 20%, the content should be about your brand or business. Every bit of information regarding your products, services, offers and all other information should be listed. When you promote your products or services, just make sure that your audience can benefit also from it. You can do this by promoting discount or special offers and you can also remind them about what an excellent experience they have by purchasing from you.

Tips to creating promotional content (20%)

  • develop a persuasive call to action
  • link back to your website
  • include information that benefits your customers: special offers discounts, promos, etc

Having a persuasive call to action is very important because this leads to the growth of your target audience, and is more likely to generate traffic to your website. This is because it will inspire your audience to know more about your product or brand and they will tend to dig deeper.

There is really no universal formula to successfully building a social media presence for your brand and keeping your audience engaged to it. However, in most instances, it is ok to use the 80/20 rule as a guide to ensure that your followers would be interested and will keep coming back for more.

 

If you want help getting more out of your social media marketing, please download our free step by step guide today!

 

Optimising your LinkedIn Profile for Success

Optimising your LinkedIn Profile for Success

Do you have a LinkedIn profile? If you’re a business professional, chances are you’re on LinkedIn. It’s the perfect platform for meeting new business connections, link up with people in complimentary industries and share knowledge with those inside your own. And as of Oct 2018 there are almost 4.5 million active daily users on LinkedIn in Australia.

Your LinkedIn profile – First impressions count

Just like a resume or business card, your LinkedIn profile will be the first thing people see about you. Also, how well you fill out your details, as well as other factors like the number of connections, will determine how well you are found in search results on the platform.

Treat your profile like it is a part of your business. Invest time in improving it and constantly attend to it by updating your status and sharing information. More importantly make sure that your profile is a reflection of how you wish to present you and your brand.

Quick tips to improve your profile

Want to optimise your profile for success? Here are my top 10 tips:

  1. Upload a profile picture. Make sure it’s professional and not a photo you took on your last holiday – that might work for a travel agent, but not for most industries. You’re on LinkedIn to make business connections not friends.
  2. Write a clear description of what you do in your ‘Professional Headline’. Don’t make it too long and make sure you have important related keywords.
  3. Make sure you include yourself in the correct industry so that people can find you.
  4. Grab you unique URL. It gives you a shortened link to share with business contacts and it’s easy to remember.
  5. In the ‘Summary’ section include important relevant keywords and when drafting this section, have someone read it before you upload. If you need to, employ a copywriter to do this for you.
  6. Include relevant work experience that demonstrates your skills and talents.
  7. Don’t be afraid to ask for recommendations and endorsements – they help you rank higher in search results!
  8. Include all of your skills. You may want to only add a few at a time.
  9. If you have written a published article or another publication, be sure to include this in the “Publications’ section. This will give you credibility.
  10. Add you Twitter handle and website!

Over to you!

What other tips and tricks have you used to get the most out of your LinkedIn profile? You can also connect with me on LinkedIn here.

If you want help getting more out of your social media marketing, please download our free step by step guide today!