When was the last time you updated your website through blogs and up-to-date content? Do you use it to grow your business online? How you’re able to connect to your audience? And how effective you are on sending the right message to them?

Creating regular, fresh content in the form of a blog is one of the most effective and powerful ways you can communicate your expertise to your target audience. It is another way, in addition to your social media channels, of spreading helpful and valuable pieces of information to your customers.    

So, let us break down the benefits of this powerful communication tactic on building and establishing a good presence online.  

Blogs help drive new traffic to your website

Whenever you write a blog post for your site, you are able to index more pages on your website. This provides an opportunity for your website to show up in various search engines particularly on Google. If you spend time building up a solid bank of content, you will be able to eventually drive a great range of traffic to your website.

Another good thing about blogging is that it also helps you get discovered. By providing useful information, you’re able to communicate with your website visitors. By being relevant to your intended prospective customers, they are more likely to engage with your content by sharing to different social media networks such as on Twitter, Facebook, Pinterest, Instagram, Linkedin, etc.

It therefore provides higher exposure to online users who may not even know your business exists.

Can help convert traffic into leads

Now that you’re able to drive traffic to your website through blogging, you’re are in a position now to convert your hard earned traffic into leads. So, how are you going to work on that? Any visitor who comes to your website is a potential lead, or can connect you to potential leads.

Every blog post you create is another opportunity to educate your target audience on what your do, and how your help. Make sure that every blog piece you create ends with a clear call-to-action that gives your website visitors something to do, include give you their email address or phone number.

This can take time, so make sure you put aside some time each week to create your content, and set up calls to action that will give value to who you wish to target.

Blogging helps establish authority

When you’re able to provide answers even to the most common questions, you’re clearly establishing a definite authority to your target customer. Customers usually seek to find answers to their questions online. Finding useful information from your content is a way for them to visit your website more often than necessary. Even better, your website visitors may even share your valuable information with their networks.

Educational content provides greater impact to confused customers by clearing things up.  

Blogging can drive long term results

The blogs you have created long time ago is of equal or of higher value compared to your most recent blogs. Don’t ever be afraid to recycle your content by reposting your blog content across your social media channels more than once. Chances are that you can pick up new audiences each time you repost your blog. Also, if a particular blog article has had lots of visitors already, it may be ranking well on various search engines.

Over to you

Blogging is a continuous process. And you need to constantly be working on your content and optimising the channels you post your blog articles to. While you may not be able to see results overnight, if done well and consistently, you’ll be able to generate a significant amount of traffic and possible leads for your business overtime.

If you want help getting more out of your social media marketing, please download our free step by step guide today!