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Which social media platform do I post update on?

Which social media platform do I post update on?

Which social media platform do I post update on?

With so many social media channels consuming our everyday lives, it’s sometimes a little hard to know which one to use for which occasion. The picture below gives a fun and succinct way to determining the social media platform where it is most appropriate place to be telling your followers what you’re up to – especially outside of work hours!

Social media platform

And it also goes without saying, think before you update. There’s nothing worse than having to explain to family, friends or your boss exactly what you mean by THAT tweet.

So what social media platform do I use?

With over 300 social media platforms to choose from, it’s no wonder that there can be confusion about which one to use. It’s important to note that you can (and indeed should!) recycle your content, especially if it’s directing traffic to your website. However, you need to be using appropriate tone, language and messaging based on what channel you are using.

I love this image as it gives a simple flow chart (and who doesn’t love a flow chart…) on what update goes where. Though posts Google+ and Foursquare are unlikely to be seen by anyone!

Social media platform

Things to think about

These are the important things to consider when choosing a social media platform to post on:

  1. Am I happy for this post to be public?
  2. Where am I updating from? Are you at a community event, or out to dinner with friends?
  3. Is it business or personal? And following this, can you justify your update to your boss?
  4. How personal is the information you’re about to share?
  5. Is what your about to say of interest to your friends or co-workers?

Over to you!

What to you take into consideration before tweeting or posting? How much personal information do you share with the world?

If you want help getting more out of your social media marketing, please download our free step by step guide today!
Using a lead magnet to grow your email database

Using a lead magnet to grow your email database

Using a lead magnet to grow your email database

A lead magnet is an incentive like a free piece of content or a discount, that marketers offer to potential customers in exchange for their information such as email address or or phone number. If you are serious about growing a decent sized email database, you’ll need a lead magnet in your marketing collateral if you want to generate leads online. Usually a lead magnet offers a downloadable piece content, such as video, report, eBook and others. But it can also be an offer like a try before you by or percentage discount.

Getting an email address is a step towards building a relationship with your new lead. Because an email address is a personal piece of information, if you want their email address, you should offer something for it in return. By simply asking your subscribers to submit or give their email address and join your list may not have a great impact at all. But if you offer something to them in exchange of their email, the results will be better.

A lead magnet is a critical part of website optimisation because it enables websites to capture leads. It is also the first step in building a successful email campaign. By using a solid and engaging lead magnet, your business can build a huge email list and cultivate an audience of potential subscribers and return visitors that you can promote your content to. Never underestimate the power of a large email database.

What makes a Quality Lead Magnet?

  1. Your lead magnet should offer something nothing else offers. What makes you different to your competitors, and how can you reflect that in an offer?
  2. Offer a Bundled Package. Many of your competitors are offering different free resources. Try to tempt your visitors with a package of resources rather than a single one. If one free resource can have significant value, just imagine how much more if you offer many?
  3. A great lead magnet should offer solution. You should be able to come up with solutions to your audience problems. Your subscribers have specific problems and they immediately want solutions, if you can’t provide it to them then you are unlikely to have anyone take up your offer.
  4. Lead magnets should add as much value as possible. Avoid giving or setting unrealistic expectations. You can also explain why your lead magnet is valuable to them. Explain to them what you’re offering to them in exchange of their email address.
  5. Your lead magnet should have a specific target. You should be able to know who you’re target is and who it’s designed for.

In today’s world, building a solid email list is critical for your online success. One of the best ways to get more email subscriber is through lead magnet. Believe it or not, having a well thought out lead magnet will help your business to grow.

If you want help getting more out of your social media marketing, please download our free step by step guide today!
Creating a Content Calendar for your Social Media

Creating a Content Calendar for your Social Media

Creating a Content Calendar for your Social Media

Keeping your audience engaged, and with relevant content, is one the most important facets of your social media strategy. But how do you find good content and not only that; how do you organise it and deliver it you your audience without repeating yourself, your message, or tying yourself in a knot of dis-organisation. The answer is simple – use a content calendar!

First step – Your Messaging

Well first, and the most important point, is to know the messaging you want delivered to your audience (this is relevant later on when we talk about sourcing your content). Just below this, in importance, is not becoming repetitive with your messaging and your content. I can’t stress how valuable this is, repetition shows a lack of imagination and your audience will take that personally.

Your messaging can be simple, and really needs to speak to your target audience. I’ll look at messaging in a separate post!

Then comes your content calendar

The best way to tackle this is to design a monthly content calendar. This is a simple excel sheet with each week (Week Beginning  7th November) on the left horizontal line and the post days (Mon, Wed, Fri)  on the vertical. A monthly content calendar allows you plainly see the pattern of your content, it doesn’t have to be too descriptive, and sometimes a simple word will suffice ie: Call to Action or Strategy. Doing this prior to the start of each month will actually make your content work easier as you know exactly what content (and its associated messaging) to look for. If you are planning content for more than one social media platform be sure to separate them on the spreadsheet (look for nuances in the different messaging each audience needs for each platform.)

Once this monthly calendar is done you work week to week on your content (due to current affairs/news and important announcements which may be pertinent to your brand.) The weekly content schedule is in a separate excel document using the ideas and trigger words from the monthly content calendar. Based on your previous knowledge of the activity of your audience (if on Facebook check your Insights) you make a decision on the times on each day for each post to be scheduled. If you are determining content for more than one social media platform again be sure to keep them separated but on the same excel document.

Where do you find content to share?

So now you have two beautiful excel sheets, your monthly content calendar is filled with awesome content ideas and trigger words like: Call to Action, Ted Talk, #ShareaSelfie, #ICYMI which is In Case You Missed It, always great for an important article. Also #ThrowBackThursday (#TBT), Engaging piece on travel or Photo Montage. However your weekly content schedule is empty; so where do you go to find your content? As mentioned earlier you need to have a clear idea on the messaging you want your audience to receive. So where do you look? The simple answer is: everywhere and on the same token the complex answer is: everywhere. The internet is jam packed full of content which can make it a minefield to navigate so follow the KISS rule: Keep It Simple Stupid.

Know who the experts are in your chosen industry, make sure you follow them and like their page, share content from their social media platform and be sure to tag them when you do it as it increases your reach and brings your brand to THEIR attention. Identify the influencers in your field, which are different from experts, and do the same. Video content is always great so check out Ted Talks for something relevant for your industry. Google, though huge, is a great content source, especially if you use the “news” function of the search engine to find the most updated news on the subject you’re writing about.  Source great bloggers and share their content, start your own blog and share your own content. Content can literally come from anywhere, including Live feeds such as the Facebook video tool, just be sure to keep it simple, engaging and relevant to your brand.

Over to you

How do you plan your content? Will you use a content plan to help you in the coming year?

If you want help getting more out of your social media marketing, please download our free step by step guide today!
Writing a blog? Remember, one idea is always enough.

Writing a blog? Remember, one idea is always enough.

Writing a blog? Remember, one idea is always enough.

This idea is not the end it’s only the beginning.

You’ve probably heard this before but have you heard it in the context of blog writing? You might be tempted to cram all your ideas into one blog, to amaze you reader with your knowledge but in reality a much simpler approach is best. Just stick with one idea per blog – develop it and discuss the detail.

Here’s why.

Firstly, you have ample opportunity to blog so there is no great rush or need to cram as many ideas as you can into one piece. In fact keeping to a simple and concise writing approach will give your reader the impression you’re confident and an expert on the topic you’re writing about.

Another reason to keep it simple is to ensure the blog content you’re providing is meaningful and useful to your readers. By sticking with one idea you can explore it in greater detail, analyse it and offer your expert opinion. People will respect your knowledge; appreciate your advice in turn building a level of trust around your blog that will keep readers coming back for more. Regular readers become an opportunity to build new leads and new business.

Most blogs on average are 400 words, but you don’t have to stick to that word count. Long enough to provide detail but short enough to keep a reader’s attention. When it comes to the web people have short attention spans opting to read the first few sentences, skim the rest looking for the detail they’re after. With this in mind sticking to one idea makes a lot of sense. Create an opening paragraph that grabs attention, brings the idea to the fore and encourages the reader to read the detail.

If you just can’t stick to one idea instead opt to draw the article out over a series of blogs. A series will provide a reason to come back for the next blog, allow you to delve further in the detail and fully explore the overall content. Remember to keep a consistent flow throughout and link the blogs together.

Over to you!

I’d like to hear about your blog experiences by commenting below.

If you want help getting more out of your social media marketing, please download our free step by step guide today!