Possum Digital

Important Facebook Ad Change

Paula O'sullivan — Fri, 29 Nov 2019 22:40:54 +0000

Many businesses and organisation use Facebook Advertising as a channel to grow. It can be a highly effective, low cost way to connect with your your targetaudience, and with a new change ahead, this great tool is about to improve the way your Ad is seen. The key change I want to focus on in […]

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Planning content with Buzzsumo

summitdev — Fri, 21 Jun 2019 08:33:39 +0000

Social media content is a great way of communicating to and building relationships with your potential customers. One of the best ways to promote businesses of all sizes is through developing a strong content marketing strategy. The tool I love using when it comes to planning content is Buzzsumo. However, you can’t simply fill in […]

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Accepting LinkedIn connections

summitdev — Wed, 22 May 2019 08:26:10 +0000

LinkedIn is the best social network for professionals. In Australia it is a platform that is used mainly for connecting to colleagues and other work related matters (and for recruiters to head hunt for talent!). As a social media tool, LinkedIn is built around making connections; and has prompts to encourage you to grow the […]

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Branding consistency for social media

summitdev — Sat, 20 Apr 2019 08:17:11 +0000

Consumers always purchase products from the brand that they know and trust. This means that as a business owner, you need to interact well with your customers and by doing this; your customers will identify you, primarily through consistent branding. When consumers know the identity of your brand, then they will build a relationship with […]

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Marketing is more than Facebook

summitdev — Mon, 18 Mar 2019 08:05:12 +0000

Last week, while Facebook faced a worldwide outage, many businesses were left in a panic about how the incident would impact them in the short term. Not to mention many social media users took to other platforms like Twitter to find out what was going on. So what can we learn from this incident? Here […]

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Why you should use video for your Facebook cover

summitdev — Tue, 19 Feb 2019 07:54:38 +0000

When was the last time you looked at, or changed up your Facebook cover photo. Your Facebook page cover photo is an important piece of real estate, and can help promote your organisation. In the last Sensis Social media report (in 2018), they noted that “64 per cent of consumers are more likely to trust […]

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Using LinkedIn ‘In Mail’ without annoying people

summitdev — Wed, 23 Jan 2019 07:45:55 +0000

Having a lot of emails in your inbox is overwhelming but at the same time, it is a bit annoying. What to read and which is the most important? In Mail, LinkedIn’s private messaging feature, is a way to communicate to your connections outside of regular email. But like every messaging service, there are good, […]

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Why post your blogs to social media more than once

summitdev — Mon, 10 Dec 2018 07:32:07 +0000

So you own a business, and want to create some interest about what you do? Or perhaps you want to position yourself as a thought leader in your industry? Blogs are a simple and effective way to promote what you do in an education way. A simple definition of blog is that it is a […]

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What social media channel is best for your business?

summitdev — Mon, 03 Dec 2018 07:11:16 +0000

We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays […]

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Curating social media content with Feedly

summitdev — Mon, 26 Nov 2018 07:00:57 +0000

Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to be successful in content curation, it is […]

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