May 2018

Should you use Facebook Groups?

By |May 28th, 2018|

When business think of marketing on Facebook, they usually think of creating a Facebook page, posting content, and possibly doing some advertising. There is another tool within Facebook that you may want to have a look at to see if it could help you market your business – Facebook Groups.

With approximately 15 million Australians using […]

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Social Media Channel Plan

By |May 24th, 2018|

Yesterday, I did a Facebook Live on the 4 elements you need to think about for any social media channel you use to market your business. Like any strategy, being super clear on why you are using something and knowing how it will add value to your business, will help ensure you don’t waste precious […]

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Setting up Facebook Business Manager

By |May 21st, 2018|

Do you use Facebook to market your business? It’s likely that you have a business page, ad account (even if you just boost posts) and a pixel. And if you waste time moving from page, to ad account and back to page again, then I highly recommend use Facebook Business Manager – an all in […]

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Social Media Nibbles E03: Social Media Content Made Easy

By |May 15th, 2018|

Hello, and welcome to Social Media Nibbles. I’m Paula O’Sullivan, Social Media Strategist and Head Possum at Possum Digital. In this episode, I’m going to give you my five best tips and tricks for curating content for your online community.

If you use social media marketing, or really any other online channels to promote and market […]

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What metrics should I be looking at?

By |May 14th, 2018|

What metrics should I be looking at?

One of the most popular questions I get asked is “So how do I know if social media is working for me?”. The obvious answer is in the increased sales and customers coming your way, but there are other metrics that can help you understand what’s working and what’s […]

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Marketing your Real Estate Business

By |May 9th, 2018|

Today I interviewed Rosalie Gordon from Planet Properties on a Facebook Live to talk about how they market their business on social media. We also talked about using email, and how important it is to protect data you collect from your clients and others who sign up to receive marketing communications from you.

You can have […]

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7 ways to use EOFY to market your business

By |May 7th, 2018|

It’s only that start of May, so why would we even think about End of Financial Year (EOFY)? Well, if the start of this year is anything to go by, the next 6 – 7 weeks will creep up on you way too quickly! But also, by getting in now, you’ll start getting your client […]

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Social Media Nibbles E02: To Facebook, or not to Facebook?

By |May 1st, 2018|

Hello, and welcome to Social Media Nibbles. I’m Paula O’Sullivan, Social Media Strategist and head Possum at Possum Digital. In this episode I want to ask you the question, ‘To Facebook or not to Facebook?’

It seems that Facebook and Mark Zuckerberg are regularly not far from the news headlines, and usually not in a good […]

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