April 2018

When is email spam not spam?

By |April 30th, 2018|

I’ve been on a mission lately – to take on spam. With GDPR around the corner, and controversy surrounding Facebook and use of personal data, you’d think that business owners and marketers would be aware of how they collect and use data from others in their network. But unfortunately (either through not knowing, or not […]

Comments Off on When is email spam not spam?

Growing your business with LinkedIn

By |April 22nd, 2018|

With all the controversy surrounding Facebook recently, the one thing it has highlighted for many businesses, is not to put all of your marketing budgets and resources in just one platform. In this article we’ll look at 5 ways you can use LinkedIn to grow your business.

As at February 2018, there are approximately 4.2 million […]

Comments Off on Growing your business with LinkedIn

Social Media Nibbles E01: Big Marketing Changes are Coming. Are you Ready?

By |April 20th, 2018|

Hello and welcome to Social Media Nibbles, I’m your host Paula O’Sullivan, social media strategist and head possum at Possum Digital. Today in our very first episode we’re going to have a look at what marketers need to know for when GDRP rolls out on May 25 and how this may impact us here in […]

Comments Off on Social Media Nibbles E01: Big Marketing Changes are Coming. Are you Ready?

10 ways Australian businesses can be ready for GDPR

By |April 16th, 2018|

[…]

Comments Off on 10 ways Australian businesses can be ready for GDPR

Upcoming Facebook changes – what you need to know

By |April 13th, 2018|

Today I had a quick Facebook Live on some of the upcoming changes for Facebook Advertising and Facebook’s Terms of Service, and what they will mean for Australian business, marketers, agencies and others in the digital marketing space.

You can have a look here:

Make sure you don’t miss out on more Facebook Lives by joining our […]

Comments Off on Upcoming Facebook changes – what you need to know

Setting up a basic Facebook Advertising campaign

By |April 9th, 2018|

With over 15 million Australians using Facebook on a regular basis, chances are your target market is on this channel. And small businesses, just like yours, are taking advantage of the opportunity Facebook Advertising presents, with:

Just under half of all SMEs using social media, mostly Facebook
They post a few times a week
With half […]

Comments Off on Setting up a basic Facebook Advertising campaign

How can Tradies use Facebook to bring in new and existing customers back into their business

By |April 4th, 2018|

I had the pleasure of hanging with Stephanie Campanella of Tradies Get Online today.

We had a quick Facebook Live.

She asked me what tradies can do to draw new and existing clients into their business from Facebook. […]

Comments Off on How can Tradies use Facebook to bring in new and existing customers back into their business

Facebook Advertising audiences you can target

By |April 2nd, 2018|

With Facebook announcing changes at the beginning of the year (just organic news feed changes, not Facebook Advertising), many Facebook page holders went into panic. How will these impact reach? How will engagement be effected? Will anyone see my content ever again?

But just like any good marketing plan, you need to be flexible to changing […]

Comments Off on Facebook Advertising audiences you can target