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Regular versus Business Instagram

Regular versus Business Instagram

Regular versus Business Instagram

Instagram is the favoured social media platform for many visual based business across Australia. There are around 400 million monthly users on this platform so there are huge opportunities to get yourself know. And if you’re a business owner, Instagram is an awesome way to build or market your brand in a creative way.

But to some, there is confusion over whether to have a personal business instagram account? Others will say, I’ll just switch my instagram account to business account but then will think how will I share updates to my followers that are more personal? Deciding is not easy so let me give you the difference between the two.

Personal Instagram Account

It is normal for us to regularly publish pictures about our every day life. That’s why we have account for personal use. If you do love taking photos and you have a personal blog then it’s ideal to use your personal account. A personal account is usually for yourself.

If you’re account is full of images of your kids, family, you might want to keep that personal. If you’re images reflect a part of your brand and then you might consider transitioning your account for professional use. Or even better, have 2 separate accounts.

Business Instagram Account

A professional business account needs to focus on your customers and not your friends. Your customers and readers don’t necessarily need to see pictures of your baby or your dog or the bag that you’ve just purchased. You can post this type of content, but it would not be all the time.

There are lot of benefits that Instagram can do in helping you grow your business and having a business instagram account can work for you Let’s check some of these benefits:

  1. It can build trust with your customers by telling stories. Since you can share pictures about your business in a more casual way, this can build personal rapport with your customers.
  2. You can easily target your market through hashtags. If you’re business is targeting millennials then Instagram is the best place to market your business because they are the age group that uses Instagram most of the time.
  3. Having an active account can earn engagement and warm from your audience.

I hope this helps you decide how to use Instagram and what type of account to use!

If you want help getting more out of your social media marketing, please download our free step by step guide today!

Accepting LinkedIn connections

Accepting LinkedIn connections

Accepting LinkedIn connections

LinkedIn is the best social network for professionals. In Australia it is a platform that is used mainly for connecting to colleagues and other work related matters (and for recruiters to head hunt for talent!).

As a social media tool, LinkedIn is built around making connections; and has prompts to encourage you to grow the number of people you are connected to. But one question I’m often asked about is ‘Should you accept requests from people you don’t know?’ The short answer is: it depends. Below is the longer answer.

The next time that someone send an invitation in your LinkedIn account, think twice before accepting it. Not just because you don’t know the person but this is because it is part of LinkedIn’s official rule. This is under Section 8.2 wherein it states that members agree not to “invite people you do not know to join your network.” This is because LinkedIn’s purpose is to build connections that are appropriate and build genuine professional communities. But, and this is a big but, as long as you do your due diligence, it is ok to accept a connection from someone you do not know.

You might also consider these factors when it comes to accepting connections from LinkedIn.

  1. Check the profile photo. If there is no photo, I’d say no.
  2. Personal message. I’ve been impressed by those who have taken the time to craft a personal message before sending me a request.
  3. Other people they are connected to. If you have lots of mutual connections, then maybe this person is fine, and could add value to your network.
  4. Browse through their profile. The profile says a lot about that person so check interests, current job or past jobs and other important details. Knowing this will help you in deciding whether or not to accept the invitation.

Quality over quantity is key when connecting with other on LinkedIn. Remember, LinkedIn is designed to build connections to help you in your professional life so before accepting, always take a little time to think about it.   

If you want help getting more out of your social media marketing, please download our free step by step guide today!    

Planning content with Buzzsumo

Planning content with Buzzsumo

Planning content with Buzzsumo

Social media content is a great way of communicating to and building relationships with your potential customers. One of the best ways to promote businesses of all sizes is through developing a strong content marketing strategy. The tool I love using when it comes to planning content is Buzzsumo.

However, you can’t simply fill in a website with all and any content that comes to mind and then expect it to bring potential clients. You need to have relevant content that will appeal to your target audience and will answer their questions. But what tool can help you in doing this? Buzzsumo is a great tool to find out what content performs best. This tool allows a user to find out what the content is popular by website or by topic.

With the use of Buzzsumo, it can help you identify key influencers based on keywords. But what can Buzzsumo do in your business?

  • Buzzsumo allows you to identify which content is being shared the most and who shared it which is important. Thus, this gives you the details on who is the influencer and knowing who has the public’s trust and attention can give you the understanding on who you can follow for inspiration.
  • Buzzsumo can provide you keyword alerts so you will be notified when content is posted or updated. Keeping up to date with trending content, and then sharing it across your own social platforms, can help increase reach into new audiences.
  • Buzzsumo can give you an analysis on how your competitor is doing. Knowing and understanding what your competitors can do and what is working and what is not working for them can help inform what you do. This will give you insights on what works best for you and it will help you to avoid things that are not effective.

Writing content is a tough task and no matter how we allot a certain time to gather and think of new ideas, we rarely devote enough time to curating and creating good content. Buzzsumo, to my mind, has proven to be an effective tool when it comes to improving your content marketing strategy. Just always remember in using any kind of tool or system just like Buzzsumo will depend on what you want to achieve and where are you in terms of your own content marketing.

If you want help getting more out of your social media marketing, please download our free step by step guide today!